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Gold/Mining/Energy : Microforum (MCF:TSE) -- Ignore unavailable to you. Want to Upgrade?

To: canuck-l-head who wrote (3882)	10/26/2000 9:08:36 AM
From: MrsNose	Read Replies (1) \| Respond to of 3896

Microforum Acquires Customer Relationship Technology TORONTO, Oct. 26 /CNW/ - Microforum Inc. (TSE:MCF) today announced the acquisition of certain technology assets of P2P3 Systems, Inc. ("P2P3") and a related company, including its two proprietary customer relationship management applications systems - P2Plive!(TM) and P2Pengine(TM). These innovative technologies allow a company to interact "live" with visitors to its web site. The acquisition price consisted of $200,000 cash and the issuance of an option to purchase up to 300,000 shares with an exercise price equal to a 20-day weighted average trading price. - P2Plive!(TM) allows immediate online interaction between a web site visitor and a company's customer service representative. The objective? To help visitors to the site find products or services online and to resolve any technical challenges which require prompt human intervention. P2Plive!a allows a representative to interact and "push" web pages to the user, helping them find the information they're looking for in a quick and simple manner. - P2Pengine(TM) is a powerful person-to-person (P2P) affinity marketing system that rewards people for their activity on a web site, the trust that they build among other site users and the personal information they choose to provide. The P2Pengine(TM) increases loyalty and stickiness to a web site while enabling the site owner to direct the desired products, services and information to members with the ultimate objective of increasing sales. "With the acquisition of this unique technology, Microforum is now poised to make its industry-leading iFrontECS(TM) product more powerful and more functional than ever before," said Rick Segal, President and Chief Executive Officer of Microforum. "This acquisition is great news for Microforum's clients. By incorporating these new, innovative customer relationship management tools into the iFrontECS software solution, we will be able to offer our clients an enhanced level of service in addition to reducing the cost of their traditional customer relationship management efforts." "We are pleased to have our technology selected by Microforum for this purpose," said Mark Bonnell, co-founder of P2P3. "And we are quite excited about the possibilities that will result from the convergence of these various technologies." About Microforum Microforum develops Internet-based software products for E-Business, E- Financial and Knowledge Management applications, allowing its clients to improve operational efficiencies and reduce business costs. Toronto-based Microforum has offices in Halifax, Vancouver, New York and Seattle. Microforum is listed on The Toronto Stock Exchange (TSE: MCF). For more information, please visit www.microforum.com. %SEDAR: 00004370E -30- For further information: INVESTOR INFORMATION: GPC Canada, Warren Weeks, (416) 598-0055 (ext. 308), wweeks@gpc.ca; CORPORATE INFORMATION: Rick Segal, President & CEO Microforum Inc., (416) 467-4000, info@mf.com