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To: Seconds Out who wrote (9142)	10/18/2000 5:39:21 PM
From: Sully-	Read Replies (1) \| Respond to of 10081

Wednesday October 18, 5:17 pm Eastern Time Press Release General Magic Announces Formation of Voice and Language Technology Forum Linguistic Forum Targets Emerging Voice Market SUNNYVALE, Calif.--(BUSINESS WIRE)--Oct. 18, 2000--General Magic, Inc. (Nasdaq:GMGC - news), a premier voice application service provider, today announced the formation of the Voice and Language Technology Forum, the first forum of its kind, to bring together distinguished linguists from academia and industry to further the understanding of the role linguistics plays in the emerging voice market. Debates and panel discussions featuring current topics relating to language and the design of innovative voice solutions will be part of the Forum's annual program. The first event will take place in December. General Magic is leading the industry with its innovative use of linguistics in the design of voice applications for leading enterprise, telecommunications, and Internet companies. With more than four years experience designing voice user interfaces, General Magic has amassed significant linguistic equity that it leverages in developing superior voice solutions for its business customers. ``General Magic recognized early on that applying language and the ''rules`` of spoken discourse is key to the design of engaging, personality-rich voice user interfaces,'' said Bill Byrne, director of speech and language at General Magic. ``We saw this as a new discipline for talented linguists and have recruited an exceptional speech and language team'' General Magic is committed to delivering voice user interfaces that improve the quality of customer service by creating a natural conversation between people and information. This Forum is an important vehicle in advancing the adoption of conversational-style voice user interfaces by companies around the world. ``Bringing the results of linguistic research into technology creates exciting new opportunities for linguists around the world,'' said Professor William Ladusaw of the University of California at Santa Cruz. ``We applaud General Magic's commitment to linguistics. The depth of their speech and language team indicates a sound understanding of the vital role that linguistics can play in creating effective voice-enabled applications.'' The Voice and Language Technology Forum was founded by General Magic in conjunction with faculty from the University of California at Santa Cruz, University of California at San Diego and Stanford University. About General Magic General Magic is a voice application service provider dedicated to delivering customized voice applications, hosting, and professional services to leading telecommunications, enterprise and Internet companies. With its award-winning VoiceXML-based magicTalk communications platform and years of experience, General Magic offers the premier voice user interface that combines language, personality, and logic, creating a natural conversation between people and information. General Magic creates value for its customers by building voice solutions that strengthen customer relations, deliver value-added services, and provide access to content anytime, anywhere. General Magic is headquartered in Sunnyvale, California. For additional information about General Magic, visit the company's web site at generalmagic.com. General Magic notes that the forward-looking statements in this press release involve known and unknown risks, uncertainties and other factors that may cause industry trends, or actual results, performance or achievement to be materially different from any future trends, results, performance or achievements expressed or implied by these statements. These include, among others, risks and uncertainties concerning the adequacy of the Company's financial resources to execute its business plan; market acceptance of the Company's technologies and services; the Company's ability to attract, retain and motivate key technical, marketing and management personnel; the ability of the Company to establish and maintain relationships with businesses that have high volume customer interactions, and to establish alliances with companies that offer technology solutions for such businesses; the challenges inherent in the development, delivery and implementation of complex technologies; the ability of the Company's third party technology partners to timely develop, license or support technology necessary to the Company's services; and the Company's ability to respond to competitive developments. These and other risks and uncertainties are detailed in General Magic's Registration Statement on Form 10-Q filed with the Securities and Exchange Commission on August 14, 2000. Note to Editors: General Magic and magicTalk are trademarks of General Magic, Inc., which may be registered in some jurisdictions. -------------------------------------------------------------------------------- Contact: General Magic Erin Collopy, 408/774-4225 erin@generalmagic.com or TSI Communications Emily Swanson, 650/635-0200 ext. 206 eswanson@tsicomm.com biz.yahoo.com Ö¿Ö