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To: Dealer who wrote (9155)10/20/2000 11:48:37 PM
From: tekboy  Read Replies (1) | Respond to of 65232
 
donkeybusiness.com

George Gilder eats taco
Neil the Donkey
Donkeybusiness.com
October 20, 2000

In the latest demonstration of the "Gilder Effect" – the dramatic rise of a stock upon receiving endorsement from technology futurist George Gilder – Mexican government bonds posted an 11% rise after Gilder ate a taco and commented approvingly.

According to AP wire reports, Gilder bit through the crispy golden shell of a taco while dining at a Taco Bell restaurant in San Antonio, Texas. Upon swallowing the shredded lettuce, shredded cheddar cheese, refried beans, and beef, Gilder said, "Mmmm, this is an excellent taco." At the end of his meal, which also included a BellGrande Burrito and a medium Pepsi, Gilder commented further, "The rich flavors of this meal have pleased me greatly, and I will eat here more often in the future."

Mexican Par Brady Bond prices rose 11% on the news. Tricon Global, the parent company of Taco Bell, was up 25% to $32.50.

The news was immediately the subject of much discussion on investment message boards. "GIDLER likes Taco Bell!!!!" wrote Big_Money_Clown_45 on the Yahoo! Finance Tricon Global message board. He continued, "All the loosers that are short are going to get burned!!!!!!!"

The excitement was evident among Gilder’s subscribers, who pay $295 annually for 12 mailings of the Gilder Technology Report. "The belief that Tricon Global will dominate the Tacocosm strikes me as quite astute," said subscriber William McDonough. "When you analyze their technology – or at least, their tacos – carefully, you see that they’re uniquely positioned to become the Intel of the high-growth taco market."

"Inexpensive Mexican food promotes taco abundance, which the taco consumers of the future will be able to waste," said Richard Farley, also a Gilder Technology Report subscriber.

"I am very happy that Gilder has a favorable opinion of our national cuisine," said Vicente Fox, president-elect of Mexico. "Given the way financial markets responded today, it’s likely that this endorsement will help Mexico maintain currency stability."

Fox added, "I like tacos too."