To: Estephen who wrote (126676 ) 10/23/2000 7:39:20 AM From: stribe30 Respond to of 1579121 Who has all the DDR RAM? ALi Says They Do Acer Laboratories Inc. (ALi) today claimed it has achieved “a dramatic improvement” in performance and power consumption in its DDR memory technology compared to the PC-133 platform. The Taipei, Taiwan-based chipmaker said it could show benchmark tests demonstrating that its DDR memory chip sets consumed 47.7 percent less power than 128Mbyte SDR. ALi said it and AMD, AMII, Apacer, Iwill, Melco and other TeamDDR partners are showcasing the DDR products at international expos in the United States and Japan. “These live demos have been putting forth the green light that DDR technology is completely ready for the industry that is consciously aware of developing systems with higher performances and power advantages,” the company said in a statement. ALi said it had been demonstrating what it called “real” motherboards at the recent Microprocessor Forum held in San Jose. The company brushed past a veiled reference to an undercurrent of rumors about why DDR chip sets have not been emerging faster, by dismissing the talk as “speculation.” The company is using the demonstrations to argue that the “entire infrastructure that is required to support DDR is mature enough for both desktop and mobile platforms.” Many in the memory making business see the implementation of DDR into desktop computers running GHz-level processors as the triumph of market forces over imperious diktats by Intel Corp.’s Craig Barrett. This week, Barrett said Intel regrets its 1996 decision to use Rambus DRAM memory for the chip behemoth’s Pentium 4. “This is all very positive to DDR SDRAM,” said Sherry Garber, senior vice president of Semico Research Corp., Phoenix, reacting to the announcement. “This is the first time in a long time that the major chipset support came from a company other than Intel.” Garber stressed that it was particularly important to note the part about all the systems that have been demonstrated. “We never saw Rambus enabled systems demonstrated outside of very controlled environments,” she added, noting that DDR SDRAM has been shipping in high volume into the graphics business since the fourth quarter of 1999. ALi is demonstrating its ALiMAGiK 1/MobileMAGiK 1 for AMD’s Athlon and Duron processors at the World PC Expo in Tokyo, as well as its Aladdin Pro 5/Aladdin Pro 5M for Pentium TM II, III and Celeron processors. The company said all these products are exhibited using live-running motherboards. “There has been wide recognition from major players in the industry that DDR is the mainstream in next-generation PC architecture,” said Chin Wu, ALi president, in a statement. “ALi is surely confident on the continuing development of DDR chipsets and will keep committing to the most competitive solutions to lead and contribute to the PC industry.” electronicnews.com My thanks to Milo from the mod thread for pointing this story out