To: Mick Mørmøny who wrote (162310 ) 10/23/2000 1:17:04 AM From: calgal Respond to of 176387 American-Statesman Staff Monday, October 16, 2000 Graciousness, thy name is Dell Michael Dell dodged an invitation by Fortune magazine Editorial Director Geoffrey Colvin to take a pot shot at EMC Corp. With Dell leading a Fortune 500 CEO Forum discussion before a group of fellow chief executives Friday and wearing a microphone, Colvin tried to get Dell to repeat a snide comment he made to The Wall Street Journal in August about the rival company's high prices, in which he quipped that its name stands for "Excess Margin Corporation." "What I forgot to mention is they're a customer of ours," Dell backpedaled Friday. "They make a fine product, and we really appreciate their business." After Colvin repeated the offending quote, Dell got the audience laughing when he said, "I guess in some senses, you could call it a flattering remark." Speaking of apologies . . . It wasn't a mea culpa, but Michael Dell last week offered something as close to an apology as you're likely to see from the world's No. 2 PC maker. "We can certainly be faulted for failure to forecast correctly, but if you step back, you see we're growing 27 percent rather than 30 percent, which is faster than the market," Dell told reporters Oct. 9 in Madrid just a few days after the company warned Wall Street that revenue and earnings for the year would likely be less than forecast. That warning, in turn, came 10 days after the company had assured investors that it still was on target to hit its numbers. PluggedIn was compiled by John Pletz, Heather Cocks and Jerry Mahoney. E-mail items to business@statesman.com; fax them to 445-3971; or mail them to P.O. Box 670, Austin, 78767. austin360.com