To: J.N.N. who wrote (15523 ) 10/23/2000 10:02:58 AM From: bob Respond to of 18366 AOL to Start Music-Subscription Unit, Seagram's Universal May Follow Suit Oct 23,2000 Staff Reporter of The Wall Street Journal In the latest sign that music subscription is emerging as a prominent avenue for delivering music through the Web, America Online Inc. said it is developing an online music-subscription service, and Seagram Co.'s Universal Music Group has launched a test of a subscription-music service. AOL talked to record companies about possibly licensing their music for a subscription service earlier this year, but last week AOL President Robert Pittman made comments to analysts in separate meetings for Time Warner Inc.'s and AOL's earnings that were the first public confirmation of the company's plans. Mr. Pittman told analysts that AOL was "actively working to put together" a service that would take online music to "mainstream consumers." Exactly how AOL's service will work isn't clear and AOL declined to elaborate. Universal's test, which began quietly earlier this month, allows 5,000 participants to choose from a catalog of 20,000 songs and play the music on a "streaming" basis. Streaming doesn't allow music to be stored, unlike downloads from the Internet. While Universal is likely to eventually charge a monthly fee of about $15 to subscribers, participants in the test aren't being charged. The test is designed to gauge consumer response and to see how the technology works, a person familiar with Universal's plan said. Universal had agreed to develop the subscription service with Sony Music Entertainment, a unit of Sony Corp. of Japan, but Sony isn't participating in the trial yet. While Internet radio services offer streamed music, they don't let consumers pick and choose the songs they want to hear, whereas Universal's subscription service would allow consumers to play their favorite song as often as they want, according to a person familiar with the company's plans. Internet music executives have long advocated development of subscription-music services but many record-company executives were resistant, worried that allowing people to listen to music on demand for a fixed monthly fee would erode traditional sales. That view was particularly felt at Warner Music Group, whose parent company, Time Warner, is planning to merge with AOL later this fall. In recent months, worries at Warner and elsewhere in the record industry have largely dissipated, however, as it became clear that the services could be offered through streaming rather than downloading. Warner Music executives are now considering licensing their music to various subscription services. Record executives say subscription music services will need to offer all music to be attractive, rather than just the music of an individual label. That is partly why Universal and Sony teamed up earlier this year to develop a joint service, although the two companies haven't yet hammered out details of their venture. A person close to Sony said Sony was likely to be involved eventually in Universal's trial. Universal aims to launch its service commercially by the beginning of 2001. By that time, Universal hopes to have not only Sony involved but to have signed up other record companies, said a person familiar with the plan. The company will also have to resolve what type of license the service needs, to ensure it has the right from both recorded music companies and music publishers to play the music on a subscription basis. Original post by FGATOR on RB. Cheers.