To: pz who wrote (2819 ) 10/25/2000 1:44:19 PM From: StockDung Read Replies (1) | Respond to of 5582 Gannett New Service Say it ain't so, Bazooka Joe. The gum world's in a wad of trouble. Chewing gum changing its pop Date: 07/19/1998 Sales in the $2.7 billion industry are fast losing flavor. Domestic sales of regular gum have fallen almost 5 percent during the past year, reports Information Resources. And sales of many sugarless gum brands, which account for about a one-third of all gum sales and had been propping up the industry, have slowed. Top-selling Wrigley's Extra, for example, fell 1.9 percent. And Carefree dropped 7.5 percent. Things are so bad that some of the world's biggest gum makers are all but giving up on making gum fun. Instead, they're making it, ugh, functional. Some suggest the future of gum is to cajole chewers to: * Wake up. Stay Alert, a gum with the caffeine equivalent of a cup coffee in a single stick, has just hit the market. * Smell better. Teens concerned with bad breath are the targets of new, powerfully flavored gums such as Dentyne Ice, Ice Breakers and Winterfresh. All are big sellers. * Lose weight. Chroma Trim Gum from GumTech claims it "increases metabolism and reduces fat." * Smile wider. Arm & Hammer just introduced Dental Care, an oral-hygiene gum with baking soda, that it says can reduce plaque by 25 percent. * Live healthier. GumTech has an array of gums that it claims will improve your love life, strengthen your bones and soothe your throat. Some gum makers are waiting on the sidelines. "There's too much hoopla right now," says Life Savers President Jim Goldman. "We'll stick to creating gums that taste good." Live Savers makes CareFree and Ice Breakers gums. (Copyright 1998)