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Microcap & Penny Stocks : MDCE ... Where Entertaiment and Education Embrace -- Ignore unavailable to you. Want to Upgrade?

To: Benny-Rubin who wrote (3036)	1/24/2001 10:25:54 AM
From: Joe Copia	Read Replies (1) \| Respond to of 3046

: Top Box Media to Deliver Home Automation Pre-Wire and Integrated Home Theater Component Systems Through Innovative Business Opportunity Strategy Media Concepts Inc. (OTCBB:MDCE)(NQB pink sheets:MDCE) and Top Box Inc. (a privately held corporation) today announced that they have formed a joint venture, entitled Top Box Media. The venture will extend both companies' current activities in technology and media by delivering home automation pre-wire and integrated home theater component systems via a business opportunity sales and installation network. The strategic plan underpinning Top Box Media calls for comprehensive marketing of Media Concepts' installation hardware and design technology. Top Box Media will package and deliver home automation and entertainment systems at both the builder and consumer levels, while providing a significant business opportunity for entrepreneurs. Media Concepts' "color coded" pre-wire system for builders will enable them to capitalize on the $3 billion home automation wiring market(1). The home theater pre packaged systems currently available through www.homtheater.com and the V Box and other component innovations provide consumers easy-to-install, high-quality components at several price levels. The business opportunity to be announced shortly will empower business owners to move quickly into this exploding arena. "This joint venture is a strong step toward executing our home theater strategy," said Erik Vidrio, president, Media Concepts. "Our experience is in developing user-friendly pre-wire systems for builders and a home automation and entertainment environment that meets the needs of the consumer. Media Concepts and Top Box will work to transform the ease with which builders can install pre-wire for home automation and deliver a home theater system that consumers can both understand and easily enjoy. We expect the business opportunity strategy to encourage entrepreneurs from all over the country to actively participate in the growth predicted by the experts." "We are very pleased to enter into this alliance with Media Concepts, whose management has one of the most qualified perspectives in the exploding 'wired home' arena," said Glenna Wiseman, president/CEO, Top Box. "The combination of their technology and hardware experience with our marketing and sales acumen is a potent alliance for profitability in this sector. Top Box Media will espouse the consumer's point of view in the 'teching up' of their most intimate environment, their home. Our commitment is to deliver high value for the builder and consumer and strong revenues for our companies." The home automation arena has been described as the "last IT frontier." Analysts point to several drivers contributing to the buoyant growth predicted in this segment of the economy. Those influencers include the number of households utilizing the Internet, the increased use of the home for business activities, the increased number of consumers with a PC in the home, the lowering of price points at the consumer level for home entertainment components, the convergence of home entertainment options into fewer devices and the growing array of hardware options enabling the home to interact with the consumer. Of the three primary consumer uses for home automation -- entertainment, communication and security -- Top Box Media is targeting entertainment primarily and through its integrated theater systems will provide the wiring and "brains" needed for other automation needs. Approximately 1.5 million homes are built each year, with Parks Associates predicting that 14 percent of new single family homes built in 2001 will have structured wiring. The Yankee Group projects that 10 million U.S. homes will have networks by 2003, with the Cahners In-Stat Group projecting worldwide home networking to grow to a $5.7 billion market by 2004. Installation of broadband driving Internet usage is expected to grow to 49 million users by 2003 up from nine million in 2000 (Cahners In-Stat Group). Experts project continued double-digit growth for consumer electronics, now a $60 billion annual market; the Consumer Electronics Association estimating that more devices will be launched from 1998 to 2003 than during the entire previous history of the industry. About Media Concepts/MDCE Media Concepts Inc. is a diversified electronics and media technology company that focuses on emerging electronic products and home entertainment-related systems. The company's focus includes cutting-edge wireless technologies, data transfer products, and electronic accessories and home automation products. For more information, see www.MDCEinvestor.com. About Top Box Top Box is a development company working in the convergence zone of technology and media. A privately held, CA C corporation the company was founded in 1997. Top Box is located in Los Angeles. Our management team is made up of highly seasoned professionals with diverse and synergistic backgrounds that represent the major areas of business development, including technology, marketing, sales, operations, and creative/production. For more information, see www.topbox.com. The statements made in this press release, which are not historical facts, contain certain forward-looking statements concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, market conditions, technical factors, the availability of outside capital and receipt of revenues, and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement. (1) Allied Business Intelligence Home Automation systems and IP-Based Control, December 2000 Report predicting grow to $3 billion by 2005. CONTACT: Media Concepts Inc. Erik Vidrio, 909/506-3929 www.MDCEinvestor.com www.HOMTHEATER.com or PMR & Associates, LLC Patrick M. Rost, 760/942-0015 pmrandco@aol.com