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Technology Stocks : Texas Instruments - Good buy now or should we wait? -- Ignore unavailable to you. Want to Upgrade?

To: Mephisto who wrote (5360)	10/30/2000 2:09:26 AM
From: Mephisto	Respond to of 6180

TI's DSP Solution for the Digital Camera Market Powers Breakthrough HP PhotoSmart 315 Digital Camera Texas Instruments Incorporated announced that its fully programmable digital imaging DSP (digital signal processor) solution is powering the HP PhotoSmart 315, one of the first digital cameras to employ this powerful DSP solution. TI's DSP image processor plays a major role in the digital camera's unprecedented ability to deliver 2.1-megapixel resolution, a 2.5x digital zoom and a wide array of features for an estimated U.S. street price of $299(1). (See www.ti.com/sc/digitalcamera for more details.) ``The programmability and processing power of TI DSPs are immense contributors to the price/performance benchmark we're setting with the HP PhotoSmart 315 digital camera,'' said Dean Anderson, research and development program manager at Hewlett-Packard Company. ``This camera delivers 2.1-megapixel resolution at a substantially lower price than its competitors, its shot-to-shot delay is dramatically reduced, and image preview on its 1.8-inch color LCD is faster at high resolutions.'' Early digital cameras required large amounts of internal memory to store captured images. Once this memory was full, another shot could not be taken until the stored image processing was complete. The dramatic improvement in performance afforded by TI's digital imaging chip, the TMS320DSC21, reduces processing time and the need for expensive internal memory, resulting in a much faster shooting time at a lower cost to consumers. ``This fully programmable, high-performance DSP solution from Texas Instruments enables our customers to produce photo-realistic images by implementing the latest advances in image processing in DSP software,'' said Dr. Raj Talluri, chief executive officer of the Digital Still Camera Business Unit at Texas Instruments. ``The programmability of the DSC21 also translates to significant reductions in development time and costs for our customers.'' The high performance and trend-setting low price of the HP PhotoSmart 315 digital camera are compelling incentives for consumers to experience digital photography for the first time. The HP PhotoSmart 315 digital camera provides twice the image resolution of other cameras at this price range. TI's DSC21 enables advanced features such as USB connectivity, an 8MB CompactFlash(TM) card to store between 10 and 80 pictures, and an HP JetSend infrared interface, which allows for quick and simple wireless printing with just the touch of a button. Other features include automatic red-eye reduction, a flash with a 3-meter range and a six-element glass lens. Tailored for Digital Cameras The DSC21 is the industry's first fully programmable DSP-based processor designed exclusively for the unique challenges of digital imaging applications. It is a single-chip processing engine for digital still cameras that combines a TMS320C5000(TM) DSP and an ARM7TDMI® RISC processor for media processing and system control functions. It also integrates a video encoder with on-screen display, SDRAM controller with a bandwidth transfer rate of 320 Mb/sec., and a preview engine that performs 30 frame-per-second NTSC and PAL previewing. The DSC21 enables real-time frame capture in burst mode to the full resolution of a 2-megapixel image sensor. In addition to capturing high-resolution still photos with a short shot-to-shot delay, digital cameras that employ the DSC21 can be programmed with the ability to record video clips with audio and play Internet audio files. The chip also supports popular digital audio and video formats including real-time MPEG1, MPEG4, JPEG, MJPEG, H.263 and MP3, as well as data communication standards such as IrDA, USB, and RS-232. About TI Texas Instruments Incorporated is the world leader in digital signal processing and analog technologies, the semiconductor engines of the Internet age. The company's businesses also include materials and controls, and educational and productivity solutions. TI is headquartered in Dallas, Texas, and has manufacturing or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at: ti.com.