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To: lindao who wrote (69494)	11/2/2000 4:33:43 PM
From: SSP	Respond to of 150070

SKG Interactive awarded $10 million development and hosting contract - SKG in strategic partnership with Hip Interactive's OperEx to build entertainment industry loyalty portal - The Toronto Stock Exchange Symbol: SKG RICHMOND HILL, ON, Nov. 2 /PRNewswire/ - SKG Interactive Inc. (``SKG'') (TSE:SKG - news) and Hip Interactive Corp. (``Hip'') (TSE: HP - news) today announced that they have been awarded a $10 million contract to develop, host and maintain a new entertainment industry loyalty portal for both the Canadian and U.S markets. The contract, for both the development and hosting of this portal, is $10 million over the next three years. SKG Interactive, in conjunction with Hip's subsidiary, Operational Excellence (``OperEx'') will jointly develop this portal with an intended launch scheduled for January 2001. SKG will be responsible for the management and hosting of the website, after the initial development with OperEx. According to Shaun Rootenberg, Executive Vice President of SKG Interactive, ``This project further solidifies SKG's E/M-Commerce and Business Acceleration Division as a significant presence in the new economy. SKG Interactive being chosen to develop and deliver this project further illustrates our emergence as a true total solutions provider. SKG has chosen to partner with OperEx because of their unique ability to develop innovative and cutting edge, web designs for their clients. The entertainment portal intends to become the pre-eminent online loyalty program focusing exclusively on the sports and entertainment industry.'' ``When you are in a business that revolves around ideas, you need to attract the brightest and most talented minds in the industry,'' said Ephram Chaplick, President of OperEx. ``Both SKG and OperEx recognized that our association with one another merges the best and brightest to make us the Agency of choice. We are excited about the possibilities the future offers and eager to show the results of this merger to the community at large.'' About OperEx OperEx is a new breed of agency helping companies with end-to-end e- commerce solutions that grow their client's infrastructure and achieve their business objectives by incorporating the latest technology with award winning creativity and a strong understanding of business strategy in the digital age. OperEx also provides the Hip group of companies with leading edge design and technology and is responsible for Hip's overall technical integration. To find out more about OperEx, please visit their website at www.OperEx.com. About Hip Interactive Hip Interactive (www.hipinteractive.com) is the leading Canadian multi- channel provider of PC and video games and a leading provider of end-to-end ecommerce solutions. By consolidating several PC and video game companies, Hip has created a highly effective business that compresses the video and computer game supply chain into one cohesive, efficient operating organization. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol ``HP'' and has 42,518,461 common shares issued and outstanding. About SKG Interactive Inc. SKG Interactive (TSE: SKG - news) is focused on becoming a leading application and wireless application service provider, able to offer total solutions capability on 2-D, 3-D and wireless platforms to facilitate electronic and mobile commerce. By leveraging both the technology and the strategic relationships SKG has, and will continue to develop, SKG expects to further prove themselves as a highly profitable, leading-edge technology services company. As a result of the company's change in business, the TSE has requested that SKG meet all of the original listing requirements of the exchange. SKG has been granted an extension until December 31, 2000 by the TSE in order to meet all of the original listing requirements. SOURCE: SKG Interactive Inc.