To: Lane Hall-Witt who wrote (28 ) 11/7/2000 6:02:51 PM From: BostonView Read Replies (1) | Respond to of 35 This explains today's wake-up call...about time CTRA got at least a little r-e-s-p-e-c-t. NEW YORK (Dow Jones)--Shares of Centra Software Inc. (CTRA, news, msgs) received a boost from investors Tuesday, while its chairman and chief executive and its financial chief were attending the annual American Electronics Association conference in San Diego and making company presentations, a spokeswoman said. The two were meeting with "a lot" of institutional investors, the spokeswoman said, adding the event is typically well attended by buy-siders. Centra Financial Chief Stephen Johnson, speaking from the conference site, told Dow Jones Newswires that after the Oct. 12 release of its third-quarter financial results, Centra hired the investor relations firm of Morgen Walke to target institutional investors. There have been some institutions who have told Johnson they would be starting a "program buy" of Centra shares, he said, but said he couldn't reveal them by name. Johnson and Chairman and CEO Leon Navickas were meeting with institutional investors all morning, Johnson said, and are scheduled to present at the AEA conference at 2 p.m. PST (5 p.m. EST). Johnson said the two plan to highlight Centra's "breadth of products and our solution," as well as the business model. Centra stock is "finally getting some traction," he added, as the company has been "going after the right institutions," ones who deal with market capitalizations the size of Centra's. It's been a "tough market since April," said Johnson. Needham & Co. analyst Dalton Chandler said Tuesday's trading did have the look of institutional investing. Trading in the shares is well above the daily average volume, he said, and the bulk of that volume has come in the form of large block trades, which Chandler said suggests institutional buying. Usually, individual investors are buying after some sort of news event, Chandler said, and there is no news out regarding Centra. Plus, he said he thinks the Lexington, Mass., live-electronic-business-collaboration software company is "clearly undervalued with respect to its direct competition." Chandler currently rates shares of Centra at strong buy. Shares of Centra recently traded at $7.94, up $1.44, or 22.1%, on Nasdaq volume of about 1.4 million shares, compared with a daily average of about 189,000. Blocks of more than 10,000 shares have accounted for 963,900 shares of the trading volume. Three of those block trades were in excess of 100,000 shares apiece; two were between 50,000 and 100,000 and 10 were between 10,000 and 50,000. BV