To: Voltaire who wrote (12033 ) 11/7/2000 7:29:11 AM From: lindelgs Read Replies (2) | Respond to of 65232 Hope this isn't a duplicate... Kingston rebates to help spur Rambus memory demand By Jack Robertson Electronic Buyers' News (11/06/00, 04:10:48 PM EDT) FOUNTAIN VALLEY, Calif. -- Part of Intel Corp.'s pump-priming rebate program to spur Pentium 4 sales is being footed by some suppliers. Memory module maker Kingston Technologies Inc. here revealed it will underwrite a yet-to-be-specified rebate amount on all Direct Rambus in-line memory modules (RIMMs) that the firm ships to Tier 2 OEMs and resellers. Wai Szeto, vice-president of strategic business development for the Fountain Valley module maker, said Kingston is planning to invest $75 million of its own funds in Direct Rambus promotion, including the rebate program. "It is very important that this next generation memory technology is launched successfully. We want to do our part to establish Direct Rambus in the market," he said. Kingston has signed a three-year agreement with Intel to be the major supplier of Direct RDRAM RIMMs to all customers in the market, except for the prime Tier 1 PC OEMs. "Intel will supply RIMMs to the big PC firms, but Kingston is responsible for RIMM sales to all other market segments," he added. Kingston hasn't decided yet on the precise rebate that will be offered on each RIMM order. Intel initially is offering Tier 1 OEMs a $70 rebate on each Pentium 4 and Direct Rambus PC shipped. The Intel rebate drops to $65 in the first quarter 2001. Szeto said Kingston is now shipping initial production quantities of 64-megabyte RIMMs. The dual-channel Pentium 4 system uses two modules per system for a total 128-Mbyte memory size. As Kingston ramps up output, Szeto "guesses that the price for a pair of RIMMs in the 128-Mbyte memory will be about $180." He said Kingston will also build RIMMs for Toshiba under a separate program for assembling all the Japanese firm's memory modules. However, the Toshiba Rambus modules aren't part of Kingston's rebate offer, since they are supplied directly to the Japanese chip maker. Kingston is also shipping RIMMs to Intel as part of that firm's separate incentive program bundling Pentium 4 processors with Direct Rambus memory in a discounted combination sales package.