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Technology Stocks : Novell (NOVL) dirt cheap, good buy? -- Ignore unavailable to you. Want to Upgrade?


To: Scott C. Lemon who wrote (34812)11/13/2000 9:58:49 AM
From: Paul Fiondella  Read Replies (1) | Respond to of 42771
 
I still don't think you understand what I'm saying

The situation is this. I am Bertelsman. I accept the notion that 40 million people want to listen to music over the internet because they can avoid carrying around a bunch of CDs and listen to the music wherever there is a computer or wireless device they can get access to.

What is it that Novell could sell to them about a personal directory that is useful to Bertelsmann.

Here is the answer Scott. It isn't security. Get that out of your head. It is the ability to identify their customer. It is the ability to sell something to a known entity. I am who I say I am. A transaction is conducted between a known and identifiable me and Bertelsmann for the right to listen to some music.

That is what you are selling Scott. If Novell cannot sell that then forget about eDirectory. it has no value to the music industry. However if Novell can sell this ability to ID the customer then you got something to sell.

Now assuming we have a transaction and I get the right to play some Bertelsmann music over the internet.

The following scenario deals with the problem of "illicit copying".

If I encrypt the music, and send you the key to play it with, stream it down to you and further send you a music player that must be used to play it then you are stuck with only a couple of options.

You can try to capture the data stream --- but you can't decode it without my player. You can send the player, the captured stream around to your friends etc. but I'll put a trace code into it that will lead me back to you.

You can record the sound coming out of your speaker and re-record it. But gee digital to analog to digital degrades the sound quality. And guess what? I'm going to let you do that because its legal to copy for your own use. If you want to send that out over the interent fine. I'm going to charge so little to my customers that you will be like the pushcart vendor on the street compared to McDonalds.

And you know why I'm going to be able to do all this? Because with a custumer I can identify I know who bought my product.

By secure digital identity I have never meant security in the copying sense but security in the you are who you say you are sense.

That is what Novell should, assuming it can, be selling to Bertelsmann.

=============

Oh yes and also the ability to store the ownership rights in my identity vault in my personal directory.

Do you understand this yet?