To: Ausdauer who wrote (16602 ) 11/14/2000 12:27:41 AM From: puborectalis Read Replies (1) | Respond to of 60323 SanDisk enters embedded flash-memory market Semiconductor Business News (11/13/00, 07:05:36 PM EDT) SUNNYVALE, Calif. -- Looking for some larger market opportunities, SanDisk Corp. here today announced a new, embedded flash-memory technology for mobile applications. The new TriFlash technology is designed for use in MP3 players, cellular phones, digital cameras, GPS devices, pagers, and other portable products, said Nelson Chan, SanDisk's senior vice president of worldwide sales and marketing for SanDisk. "TriFlash is a breakthrough product that will allow SanDisk to get into new, fast-growing markets that require embedded flash storage," Chan said. "SanDisk has long been recognized as the market leader in removable flash memory cards, but we have not participated in the much larger market for embedded flash memory chips. We expect to change that with TriFlash," Chan said. TriFlash has a simple three-pin serial interface that can accommodate the company's existing and future flash memory products. The serial interface adheres to the three input/output pins of the SPI or MMC industry standards. Coupled with the built-in controller for performing transparently all flash memory management operations, TriFlash is designed to support any microprocessor or microcontroller platform. The architecture of TriFlash allows the seamless integration of embedded flash with removable MultiMediaCards or Secure Digital Cards for incremental storage. TriFlash will be initially available in 128-, 256-, and 512-Mbit capacities, which translates into 16-, 32-, and 64-Mbytes of storage. TriFlash, which will be sold in a TFBGA package, will begin sampling in December, with production slated for the first half of 2001. Pricing in 1000-unit quantities is $35 for the 16-Mbyte version, $60 for the 32-Mbyte device, and $110 for the 64-Mbyte product.