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To: Olu Emuleomo who wrote (111846)11/14/2000 2:01:54 PM
From: Glenn D. Rudolph  Read Replies (1) | Respond to of 164684
 
Borders(R) Stores and Borders.com Are Gearing-up for Big Release Day


Head to Borders for the Hottest

Video/DVD and Music Releases November 21

ANN ARBOR, Mich., Nov. 14 /PRNewswire/ -- Tuesday, Nov. 21 will go down in the books as one of the biggest multimedia release dates in history. X-Men, Chicken Run and Gladiator are among several movie titles hitting the stands as well as new CDs from Enya, Tim McGraw, Backstreet Boys, Erykah Badu and Everclear. Preparing for the stampede of anxious multimedia buyers, Borders stores will be celebrating with midnight release parties and giveaways. In addition, award-winning Borders.com is gearing up for the onslaught of releases by accepting DVD and CD pre-orders, as well as showcasing unique boutiques.

With the onset of the big release day, Borders.com is offering a sneak preview of upcoming DVD releases and the opportunity to pre-order those theatre favorites at: go.borders.com . Also, as the public awaits the new Backstreet Boys album, Black and Blue, fans can enjoy a multimedia showcase at borders.com . The boutique features the music video from the hit single, Shape of My Heart, an exclusive video message direct from the Backstreet Boys, a download of the brand new track from Black and Blue, entitled The Call as well as other highlights of the forthcoming release. Downloads from the boutique will expire the day the album is released.

Borders stores will host special events in celebration of the multitude of releases. Customers may enjoy costume contests, munchies and giveaways such as movie posters, soundtracks, and DVDs. In addition, a number of stores will be staying open past midnight so customers can grab that new DVD or CD as soon as it is released. For more details, call your local Borders store or visit www.bordersstores.com to find a location near you.

"Movies will be a huge hit this holiday season since DVD players will be a popular gift and music is always the rage this time of year," said Len Cosimano, vice president of Merchandising -- Multimedia. "Borders is the holiday headquarters for deep discounts and a wide selection of video/DVD and music."

To learn more about Borders, a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand, and Singapore, visit bordersgroupinc.com . For press information, visit bgimediacenter.com .

SOURCE Borders.com

CO: Borders Group, Inc.; Borders.com

ST: Michigan

IN: MLM REA

SU: PDT

11/14/2000 05:20 EST prnewswire.com