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To: Cooters who wrote (16641)11/15/2000 1:55:07 PM
From: ColtonGang  Respond to of 60323
 
Parthus Develops Seamless Interface to Memory Stick(R), Greatly Enhancing The Capacity of Next Generation Mobile Internet Devices
LAS VEGAS, Nov 14, 2000 /PRNewswire via COMTEX/ -- Parthus Technologies PLC (Nasdaq: PRTH chart, msgs; London:PRH), a leading developer of semiconductor intellectual property for the mobile Internet market, today announced the launch of a range of industry-leading platforms that are fully compliant with the Memory Stick(R) recording media. Memory Stick is an IC recording media that was developed by Sony Corporation.

At COMDEX 2000 in Las Vegas, Parthus is demonstrating the MediaStream Internet audio platform's compatibility with Memory Stick. Parthus' MediaStream platform reproduces audio stored in compressed digital format such as MP3 or ATRAC3, while Memory Stick allows users to store up to 60 minutes of near-CD quality MP3 audio (64Mbytes) on each stick. By combining Memory Stick and MediaStream, users of Internet audio devices can enjoy hundreds of hours of high-quality recordings with ultra-low power consumption.

In addition to the MediaStream interface, Parthus is developing interfaces with Memory Stick across its range of mobile Internet platforms, particularly its PDA and 2.5/3G mobile communications platform. A direct interface between mobile Internet platforms and digital data storage media, such as Memory Stick, represents the best way to ensure the mass deployment of wireless devices, such as digital cameras, audio players, mobile phones, PDAs and laptop computers.

Memory Stick is an ultra-small, high-capacity durable storage media designed to link a host of different digital products by capturing and sharing digital content, either text, images or music files. Sony's leadership in consumer electronics has ensured that Memory Stick will be used in a variety of widely-used electronic devices, including Sony's Cybershot(TM) digital cameras, Handycam(R) camcorders, VAIO(R) personal computers, Walkman personal stereos, a Memory Stick printer, CyberFrames(TM) digital photo frames and AIBO(TM) entertainment robots.

"The future of mobile Internet technology is inextricably linked to an interface system that facilitates easy storing and sharing of digital contents," said Masaharu Yanaga, Senior General Manager of Memory Stick Division at Sony. "The work that Parthus has done to ensure a direct interface between its leading-edge mobile Internet platforms and Memory Stick enhances the flexibility and data storage capacity of next generation consumer electronics devices."

"Sony is a leading player in consumer electronics and we regard their Memory Stick technology as a significant development," said Sean Mitchell, General Manager, InfoMedia Division at Parthus Technologies. "We are developing interfaces with Memory Stick across our range of mobile Internet platforms to ensure that our platforms provide the best possible combination of storage capacity, power consumption and performance for our customers."