To: richard surckla who wrote (61391 ) 11/17/2000 1:49:59 PM From: lbhutchings Respond to of 93625 Micron shifts gears on DDR chip set By Jack Robertson Electronic Buyers' News (11/17/00, 12:50:34 PM EDT) BOISE, Idaho -- Micron Technology Inc. is ready to drop production plans for its Samurai chip set for double data rate (DDR) memories. The chip set function has been morphed into at least two new embedded DRAM integrated graphics versions. Officials said that the previously disclosed Mamba embedded DRAM technology will be used in a Northbridge chip using this name that has 8-megabytes of Level 3 cache on chip. Micron is also planning to add integrated graphics to Mamba, using its Rendition core, in a second version to be called Shogun. Dean Klein, Micron vice president of the integrated products group, said that "it's very likely that the firm will introduce the Mamba Northbridge Q3 '01." It is targeted originally only for AdvancedMicro Devices's Athlon family of processors, he said. PC OEMs can complete the chip set by adding a Southbridge chip from any of a number of third party vendors, he said. Klein added that Micron might work with a third party supplier to offer Southbridge optimized for its embedded DRAM Northbridge for a complete chip set solution. Separately, Micron chairman Steve Appleton said in an interview that Shogun is planned to add the firm's Rendition graphics core for an integrated graphics Northbndge. He couldn't set any timetable for introducing Shogun to the market. Industry sources said Micron has yet a third Northbridge version using embedded DRAM, called Scimitar, that would be a mainstream PC version of the Mamba Northbridge. The Micron officials didn't comment on the Scimitar chip. The new Northbridge embedded DRAM/graphics chips throws the fate of Micron's original Samurai full DDR chip set into doubt. Klein said Samurai has fulfilled its function "to stimulate the market" for double data rate memory. "Many third party chip set producers have now entered the market space that we were targeting for Samurai. There now will be an ample supply of DDR chip sets, and we are re-evaluating whether there is a need for Samurai." At the same time, he said Micron sees a market opening up for logic and memory controllers, combining Samurai technology with the firm's embedded DRAM and graphics accelerator cores. A Micron briefing at Comdex last week claimed the new Mamba Northbridge would allow sustained high performance data rate throughput of 9.6-gigabytes/second. Burst data rate from the embedded 8-Mbyte Level 3 DRAM cache would have a peak of more than 19-Gbytes/second. semibiznews.com