Don,
How's this, Intel and Andy Warhol:
Intel's ArtMuseum.net Immerses Visitors in Andy Warhol's Art and Life
Unique Web-Only Exhibit Organized by The Andy Warhol Museum in Collaboration with ArtMuseum.net
SANTA CLARA, Calif.--(BUSINESS WIRE)--Nov. 20, 2000--Intel Corporation announced today that its Internet-based art gallery, ArtMuseum.net, has launched ``One Stop Warhol Shop,'' a comprehensive Web site about Andy Warhol's art and life (www.artmuseum.net). This groundbreaking exploration of Andy Warhol draws on an array of art, archival material and multimedia documentation to create a new kind of museum experience expressly for the Internet.
``Working with The Andy Warhol Museum has allowed ArtMuseum.net to go beyond traditional ideas and approaches to presenting art on the Web -- to arrive at a wholly original concept of what a Web-based art exhibition can look, feel and act like,'' said Intel's Vince Thomas, executive producer of ArtMuseum.net. ``Warhol worked with all kinds of media, and recorded everything that went on around him -- from parties at his famous Factory to shopping for groceries. Combining this with some of his most important images and subjects has allowed us to create a unique Web-experience about the man, and of the man.''
One Stop Warhol Shop explores the art and life of Andy Warhol; artist, filmmaker, painter, collector, music producer, commercial designer and illustrator, author, magazine publisher and fashion model. The site contains multiple clips of audio, film and video, still images and texts from all aspects of his life. It features some of Warhol's most famous art and subjects, including ``Death in America,'' Marilyn Monroe and the Campbell's Soup can. In addition, the site documents diverse points of view presenting a range of perspectives from artists, critics, writers and Warhol personalities. Just as Warhol browsed myriad worlds of our culture and ``shopped'' for the most potent images, ideas and technology, on-line visitors are encouraged to ``shop'' the Web site and construct their own Warhol.
``This Web-only project is the single most comprehensive Internet resource on Andy Warhol and a unique online experience to represent his multifaceted and (re)inventive spirit,'' said Warhol Museum Director Thomas Sokolowski. ``Assuredly, Warhol himself, who experimented constantly with new technologies and never felt bound by any particular media, would have explored the creative potential of the World Wide Web. The site, however, is not intended to anticipate what Andy Warhol would have done on the Internet, but rather to reflect his spirit.''
Exploring Warhol's Products, Processes and Personal Life
One Stop Warhol Shop is organized into four main sections: Supermarket, Factory, Warhol and Big Shot. Each area explores various people, places, things, processes and themes from the art and life of Andy Warhol.
Exploring the Factory section, named after Warhol's art studio, the visitor is immersed in the art practices Warhol used to create his work, such as collecting, documenting, collaborating, reproducing and experimenting. They can hear Maria Callas, who Warhol listened to often while creating his work in the Factory, or listen to friend and collaborator Richard Berstein discuss Warhol's talents. The importance of themes of reproduction in Warhol's work can be seen by watching footage from 1966 of Warhol silk-screening and comparing this with factory production in a clip of a Campbell's Soup factory.
By clicking on ``Supermarket,'' visitors can hear Warhol shopping in the background. Then users can peruse the people, places and things on the ``shopping list'' or check them out as they go by on conveyor belts. Each click gives the user a more in-depth experience of Warhol's world. For example, a click on the entry ``Edie Sedgewick'' gives visitors the following choices: watching clips of her in Warhol movies; listening to audio recordings of her and Warhol in the Factory; looking at images of her taken by diverse photographers such as Billy Name and Nat Finklestein; and reading opinions about Sedgewick from rock musician and poet Patti Smith and Warhol.
The Warhol section educates the visitor on Warhol's life. If you ever want to know about his health, his hair or how much he was worth, check out the frequently asked questions section. Listen to an infamous interview from 1964 where the reporter continually asks Warhol questions to which he replies ``ah yes...ah no...ah yes...ah no...'' with wry humor. For more in-depth information, see the chronology, biography, filmography or bibliography, which address Warhol's legacy and connections between the artist's work and contemporary culture.
Big Shot takes you into the realm of some of Warhol's ``Big Shot'' ideas. Named after the Polaroid camera Warhol used in the 1970s, Big Shot creates environmental theme ``shops'' for the user to explore one of Warhol's major themes, such as beauty or fame.
Only On The Web - An Open-Ended Museum
One Stop Warhol Shop embraces the idea of a more open-ended museum - in this case one without walls. An ``open'' museum is one that both frames and encourages the visitor to navigate their own path of discovery. Unlike an exhibition in a physical museum, content will be added and refreshed on a regular basis, creating an ever-expanding ``shop'' of ``products.''
``It is the idea of personal choice and openness inherent in ''shopping,`` as well as in Warhol's aesthetic practice, that marry perfectly with the ''open`` environment of the World Wide Web,'' said Jessica Arcand, Warhol Museum curator of education and project director.
About ArtMuseum.net
One Stop Warhol Shop is organized by The Andy Warhol Museum and developed in collaboration with ArtMuseum.net, an on-line museum gallery presented by Intel Corporation. Intel created ArtMuseum.net in 1999 to provide global access to art and art education and to organize and communicate the rich information and complex ideas inherent in art through the Internet..
Located in Pittsburgh, Penn., Andy Warhol's birthplace, The Warhol Museum is one of the most comprehensive single-artist museums in the world. The Andy Warhol Museum is one of the four Carnegie Museums of Pittsburgh. Additional information about The Warhol Museum is available at www.warhol.org.
Intel, the world's largest chipmaker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.
Third party marks and brands are property of their respective holders.
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Contact:
Intel Corporation
Kevin Teixeira, 408/765-4512
kevin.d.teixeira@intel.com
or
The Andy Warhol Museum
Colleen Criste, 412/237-8338
CristeC@Warhol.org |
