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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting -- Ignore unavailable to you. Want to Upgrade?


To: A.J. Mullen who wrote (4911)11/23/2000 4:24:12 PM
From: arun gera  Respond to of 197001
 
Ashley:

$500/pop for 20 years. That is roughly $25/pop per year. If the average penetration of 3G services is 50 percent over the twenty period, it is about $50/year per paying subscriber. $4/month. That is worth about 200-400 impressions a month of advertising. The wireless provider can recover it by just its brand-building capabilities. Every time you check your voice mail, you hear "You have reached Sprit PCS voice mail" or "AT&T". Or on the wireless device a perpetually revolving logo of the wireless provider.

Arun

>>Arun, in the case of the UK it was for a fixed term - 20 years if I remember correctly. That might not turn out to be a bad price for access to a screen that people turn to frequently.>>
Ashley