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To: playavermont who wrote (26072)	11/29/2000 8:44:10 PM
From: john defreitas	Read Replies (1) \| Respond to of 27307

to piggyback on your comments the Forbes article highlights the recent Pepsi deal which they paid $8mil to YHOO and in return got "names,address,and consumption levels of 2 mil people" in two month (me one of them). it goes on to note that "cost one-fifth as much as getting the same data the old way, from mail in promotions" and "gathering the wealth of data took 1/3 as much time". i think the headline speaks well for itself "building a killer ad machine-and unleashing it on a $200bil industry". john