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Non-Tech : ET and the Rest -- Ignore unavailable to you. Want to Upgrade?


To: BWAC who wrote (2503)12/4/2000 9:22:01 PM
From: Rob S.  Read Replies (2) | Respond to of 5459
 
Many of the e-brokers were down today while eTrade was up largely on the news that they will get real time level II trading to stop the hemoraging of active trading customers. I think some investors saw the agreement with eTrade as a capitulation of plans for Watley to grow their own online brokerage in competition with eTrade and other brokerages. Watley had entered into licensing agreements with European and Israeli based brokerages prior to this agreement. The business plan is to provide brokerage services to other online brokerages in addition to evolving their own online business. The company started out as a specialty brokerage serving active traders and institutional clients. Their weakness is that they lack the critical mass to pursue a mass advertising strategy in competition with eTrade, Schwab, etc. Their strength is that they provide supperior software, back-office support and service compared to Etrade (not that that is very difficult to accomplish). I have been a customer of both eTrade and Watley and can atest to vastly better service and reliability from Watley. In comparison, eTrade is a joke that no serious active trader should contend with imo.