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Non-Tech : ET and the Rest -- Ignore unavailable to you. Want to Upgrade?

To: Curtis E. Bemis who wrote (2515)	12/5/2000 10:38:19 AM
From: BWAC	Respond to of 5459

To put things in another perspective. Cotsakos has had around $1 Billion in advertising budgeted funds the last 2 years to grow shareholder value with. He has used this money to grow the size of the company, but failed to grow or even maintain the value of the company. Thus his concept of 'spend to grow' is a failure because it did not achieve the ultimate end result. This was reported to be a concept he brought to the BOD, his idea, his plan. He reportedly convinced the BOD to forgo profit in exchange for growth in size, assuming growth in shareholder value would follow. To date it has not. To date, this plan is a failure in the end result. Cotsakos is responsible for the plan. Cotsakos SHOULD be held responsible for the results. Instead he apparently wants to be rewarded with more option grants.