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Strategies & Market Trends : Stock Watcher's Thread / Pix of the Week (POW) -- Ignore unavailable to you. Want to Upgrade?

To: Stock Watcher who wrote (41317)	12/6/2000 9:35:19 AM
From: Stock Watcher	Read Replies (1) \| Respond to of 52051

*SMRA news: Somera Continues International Expansion Establishes European Headquarters in Amsterdam SANTA BARBARA, Calif.--(BUSINESS WIRE)--Dec. 6, 2000--Somera Communications, Inc. (Nasdaq:SMRA - news), a leading global provider of telecommunications and Internet infrastructure equipment and support services, today announced the completion of an important milestone in its international expansion strategy with the opening of its first overseas location in Amsterdam, the Netherlands. ``European telecom and Internet operators are rapidly expanding and upgrading their networks, and we estimate capital expenditures to be comparable to that of the United States. We have validated the success of our business model in the USA and plan on duplicating our unique sales, marketing, and distribution and services approach in Europe. The establishment of this first international facility extends our market reach and strengthens our international sales and service capabilities,'' said Dan Firestone, Chairman and CEO of Somera. ``Our plan is to capitalize on the European growth and invest approximately one percent of total company revenues in this region over the next three quarters, with anticipated profitability of the European operation by Q3 of 2001.'' ``The globalization of the telecommunications industry represents tremendous opportunity for Somera both in terms of meeting the requirements of our existing customers and supporting new carriers with their long range growth plans. US operators are increasing their investment in global network expansion, and we are confident that we can leverage our existing relationships to meet their resource requirements in Europe,'' added Jeff Miller, Executive Vice President of Sales and Marketing for Somera Communications. ``By having a strong base in both the US and Europe, Somera will have access to an increased number of technology standards that will support our aggressive international growth targets.'' Amsterdam was selected as a gateway to Europe due to its reputation as an international commerce center and provides a foundation in Europe for future expansion and potential acquisitions. Initially, the office will include local management and approximately five quota carrying sales teams. The facilities will also include a distribution and refurbishment center that will service the entire region. About Somera Communications As a leading global provider of telecommunications and Internet equipment and support services, Somera configures, engineers and deploys wireless, wireline and data networking solutions that enable carriers to build, expand and maintain their networks faster and more cost-effectively. Somera is vendor independent and offers a broad range of infrastructure solutions from over 300 manufacturers. With Somera OneSource(SM) Services, the company provides a complete suite of services for Materials Management, Technical Support and Asset Recovery. Founded in 1995, Somera has grown to more than 300 employees and developed an impressive base of world-class customers, including the industry leaders from each segment of the telecommunications market. Somera was recently ranked as the second ``Hottest Growth Company'' by BusinessWeek and as an ``Up and Comer'' by Forbes Magazine. In the first nine months of 2000, Somera reported revenues of $150 million, a 72% increase over the same period last year. Visit Somera on the Web at www.somera.com Except for historical information contained herein, the matters discussed in this news release contain ``forward-looking statements'' that involve risks and uncertainties regarding Somera's international sales efforts. These statements may differ materially from actual future events or results. Readers are referred to the documents filed by Somera with the Securities and Exchange Commission, specifically, Somera's reports filed on Form 10-K and 10-Q, which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements. Copies of Somera's Securities and Exchange Commission filings may be obtained by contacting Kelly Delany, Investor Relations, Somera Communications, at 805/681-3322 ext. 384, or by contacting Rose Anunciacion, the Financial Relations Board, at 310/442-0599.