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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?

To: areokat who wrote (36141)	12/7/2000 4:21:05 PM
From: Uncle Frank	Read Replies (1) \| Respond to of 54805

>> In Faultline, Moore uses the term gorilla leaders in reference to IBM, HWP and others. Does this term have the same meaning as "gorilla" as he's used it in the GG?? It's disappointing how inconsistent Geoff has been in using the Gorilla label. uf

To: areokat who wrote (36141)	12/7/2000 4:36:05 PM
From: Eric L	Read Replies (2) \| Respond to of 54805

Kat, << gorilla leaders in reference to IBM, HWP and others. Does this term have the same meaning as "gorilla" as he's used it in the GG?? >> @#$%^& Moore! <g> We discussed this here way back when "Faultline" was published. Here is my take. "gorilla leaders" is synonomous with "market leaders". Maybe a Gorilla by our terms, maybe a King, maybe a Prince. Geoff used the "market leader" term in his first 2 books before he introduced the Primate and Royalty families. "Faultline" target audience is corporate management (as they were the target of the first 2 books), and Moore is focusing on strategies and tactics for them to become market leaders and defend against gorillas. He uses "gorilla leaders" early in the book. doesn't get to bogged down in distinguishing there characteristics, at that stage of the book (I seem to recall). A key point, I think, is that most of his target audience are NOT gorillas (his client Nokia eg) and he doesn't want to burst their bubble by telling them that although they are a market leader, or aspire to be, they are not a gorilla, maybe can't ever become a gorilla. His old client and friend Steve Jobs might take offense at his company being called a "chimp leader" or a chimp. In fact Steve might go bannanas, no pun intended. Now be that as it may, it is still darned confusing, and maybe careless, maybe not. @#$%^& Moore! <g> I'll put "New Rules for the New Economy" on my wish list at Amazon. I've added 3 there today. - Eric -