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Strategies & Market Trends : The New Economy and its Winners -- Ignore unavailable to you. Want to Upgrade?

To: Randy Ellingson who wrote (3797)	12/7/2000 7:27:19 PM
From: Bill Harmond	Read Replies (1) \| Respond to of 57684

I think you are misusing "CPM". That's means "cost per thousand impressions".

To: Randy Ellingson who wrote (3797)	12/7/2000 10:30:22 PM
From: Doug Fowler	Read Replies (1) \| Respond to of 57684

Randy: I was able to buy ad impressions from Lycos at 75 cents per 1000. Mimimum buy of $2500. Even the big boys are dealing these days so you might be able to get in some places for a smaller minimum investment. The problem with the Yahoos of the world is not confined to a souring economy and an Internet recession. The BIGGEST problem they have is that banner advertising, even at these prices, is NOT cost-effective for ANY COMPANY I know of. The rates still have a long way to come down before they begin to be cost-effective. The days of spending $10 to get $1 in incremental revenues are OVER. Nobody cared about the negative returns when revenue increases translated hyper-hyper-hyper inflated valuations. Now that that game is over, the likes of Yahoo and Lycos have to deliver POSITIVE return on investment for their customers, or they just are not going to remain customers. --Doug