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Strategies & Market Trends : The New Economy and its Winners -- Ignore unavailable to you. Want to Upgrade?

To: Doug Fowler who wrote (3813)	12/7/2000 11:10:48 PM
From: Victor Lazlo	Read Replies (1) \| Respond to of 57684

<<Even using the lower rates commonly charged these days, it is not uncommon to see only 10 cents in sales being generated for a dollar spent on net ads.>> That's actually not out of the ballpark for acquiring new customers. You are ignoring the return on the customer-lifetime-relationship-return thing. Retail co's are used to such ratios. Victor