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To: Randy Ellingson who wrote (112539)12/7/2000 11:26:16 PM
From: Glenn D. Rudolph  Respond to of 164684
 
Thanks for the information. Any chance you could tell me how long your agreement runs for a typical banner ad contract? And some idea of cost for you? PM if you like.

The cost is not a secret. The affiliated newspaper site in erie charged per impression. They are at URL:

ge2.us.publicus.com

Their fee was $15 per thousand. The banner was in rotation so it took about a month to use the 10,000 impressions I payed for. Here is a copy of an emal towrds the end:

"From: "Lynn Case" <lcase@epix.net>
Reply-To: "Lynn Case" <lcase@epix.net>
Date: Fri, 10 Nov 2000 15:48:50 -0500
To: "Glenn D. Rudolph" <grudolph@zoominternet.net>
Subject: banner ad on GoErie.com

Glenn:

I just wanted to touch base with you to let you know that the banner ad will expire after Sunday. We're at 8,746 impressions of 10,000. You're click thru rate is great! Your yield per 1000 is currently 5.35 ( national average is between 1.5-2.5 yield per 1000.)

Please let me know if you would be interested in continuing the ad. If you.. we can talk about a budget and plan.

Thanks and have a great weekend!

Lynn"

Stargate actually gave me a far better response. This was their fee schedule but they just5 placed me on their three ISP home pages for a month for $600.00

"Dear Mr. Rudolph,

First, thank you for your interest in advertising through Stargate's home
page! We have various options for you to choose from. Please see below:

- Rotating Header - $600 (28,000 monthly impressions)
- Rotating Header - $300 (14,000 monthly impressions)
- Rotating Header - $100 (4,600 monthly impressions)

** All advertising content is subject to content review and acceptance
standards. File sizes limited to 11K and under.

If you are a current subscriber of Stargate you also have the option of
posting your business in our Stargate Business Links at no charge. If you
are a non-subscriber the rate is $7.50 every three months.

Please let me know if you have any questions regarding this information as I
am happy to be of assistance.

Sincerely,

Melissa Daniels, Sales Coordinator
Stargate Industries LLC
105 Poplar Street, Erie, PA 16507
814-456-2117 Ext. 7440 (v)
877-841-6689 (toll-free)
814-454-9660 (f)
melissadaniels@stargate.net"

They did not really count the impressions.

I do not have a clue if I paid too much, too little or just right. I do know I now have more than 2000 subscirbers to my email list so it was worth it to me. My target audience was in my market areas although one can get to any site from anywhere in the world. No one would have a desire to go to an Erie news site or the local ISP sites unless they were from this area.