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Microcap & Penny Stocks : TSIG.com TIGI (formerly TSIG) -- Ignore unavailable to you. Want to Upgrade?

To: TideGlider who wrote (43627)	12/12/2000 8:00:45 AM
From: ztect	Read Replies (1) \| Respond to of 44908

TG.... Believe it or not companies pay marketing companies to help them increase sales. In addition, registration for participation in sweepstake type events provides information to the company about people purchasing the companies products. Info about the people buying products allows for more targeted future marketed campaigns directed toward these buyers. The analysis of this "volunteered" info of people buying products is a business unto itself and isn't simply "good will". Moreover, if marketing campaigns are successful, management and service fees can also be included for subsequent promotions with these same companies or others that are aware of successes. This is why, I'm very interested to see what and if another deal is done with Coca Cola, since I heard through the grape vine that the college rivalry promotions helped to increase Coca Cola's sales significantly in the areas where these promotions occurred. I do agree though that, the stock won't rise on such news until there is a better understanding and correlation between how and if such promotions generate revenues for the marketing company: tigi This probably won't occur initially until (and if ) the numbers appear in the balance sheets. Hitherto, this hasn't occurred...so the tendency is too dismiss such announcements. The combined numbers including the acquisition of Affinity should make for interesting reading when these numbers are released in financials. Until then, some will react with cautious optimism, while others will react with jaded cynicism. Whichever way one reacts, seems to depend on whether one views the glass being half full or half empty. ================================================== link about data mining Message 13886820