To: Eric L who wrote (36630 ) 12/14/2000 2:34:43 PM From: BDR Read Replies (1) | Respond to of 54805 Red Herring on "Gorillas"redherring.com Their list of Gorillas: Nortel, Nokia, Broadcom, Applied Materials, Yahoo. I guess nobody reads (or at least understands) TRFM. Gorillas Pricey, yes, but with good reason. By David Lipschultz From the December 18, 2000 issue The term is now well worn, but it was only two and a half years ago that market theorist Geoffrey Moore first used the term "gorilla" to describe a company that had the lead in a growing market and was only tightening its grip. His book The Gorilla Game: An Investor's Guide to Picking Winners in High Technology (cowritten by Paul Johnson and Tom Kippola; HarperBusiness, 1998) popularized the idea that your smartest investment bet is almost always a large, high-growth company that dominates an important market to such an extent that every competitor is simply second tier -- price/earnings ratios be damned. Cisco Systems (Nasdaq: CSCO) has been this kind of stock; so has Intel (Nasdaq: INTC); Microsoft (Nasdaq: MSFT) was in the club until recently. Clearly it's optimal to find a stock before it reaches gorilla status, and a bet that you can do that does have a place in your portfolio. The odds a smaller stock actually growing to lead its market are tolerable when you consider that one great success can offset multiple failures (see our overview, "Small-cap Stocks"). But it is essential that your portfolio also include companies that are already dominant. They probably won't produce a 1,000 percent return in a few years, but despite their high prices, they will likely provide steady, substantial growth with relatively little risk. Did we say "despite their high prices"? Yes, because even after the bursting of the Internet bubble, a stock's price -- even relative to its competitors' prices -- is not necessarily the most important factor in the gorilla game. "Thinking only in terms of price to whatever -- earnings, sales, hits -- is incredibly stupid with these stocks," says Alberto Vilar, a respected stock picker and the founder and president of Amerindo Investment Advisors. "You've got to think about the potential size of their market and how much of it they will own." An investor who focused only on price would never have gotten in on Microsoft or Cisco. Both were always expensive compared to their peers. As for the argument that a stock has gone up so far that there's no room left to buy in, consider that Cisco is up over 200 percent since 1998, well after everyone knew that it was the most powerful networking equipment company in the world. The stocks below are all already world leaders -- or, in one case, a former one, because even a market leader can stumble. You won't find any overlooked gems among our selections. But they all illustrate how an already valuable stock can become even more valuable. In other words, the stocks we've identified may be expensive, but they are still poised for tremendous growth.