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Strategies & Market Trends : Market Gems:Stocks w/Strong Earnings and High Tech. Rank -- Ignore unavailable to you. Want to Upgrade?

To: Jenna who wrote (119281)	12/17/2000 3:39:38 PM
From: Jenna	Read Replies (1) \| Respond to of 120523

MERQ Mercury Israel launching huge recruitment campaign Aviva Rosen-Genut 17.12.2000 15:37 Employees of Mercury Interactive Corporation (Nasdaq: MERQ), Israel’s leading high-tech company, arrived at an apparently totally new workplace this morning from the one they left Thursday evening. Their magnificent high-tech building has been filled with artwork and giant dolls by artist Rami Meiri, whose creations are displayed in various buildings in Israel. The makeover and intention to warm up the chill “high-techniness” are the opening shots in a huge recruitment campaign launched by Mercury. Mercury currently has 1,500 employees, of which 450 are at its Israeli R&D center. The company plans to double its staff, focusing on highly skilled development personnel. Mercury Israel personnel manager Ariela Avny said that the effort to recruit 450 new employees in the sector’s most highly competitive field requires different and varied advertising techniques. Bounty At the same time, the company’s management is organizing an internal public relations campaign focusing on employees, based on the conclusion that the best way to absorb new employees is with the assistance of current staff through the “bring-a-friend” method. Paralleling these messages, the company is offering large financial bonuses: someone bringing in a senior executive will receive $5,000; and someone bringing in an ordinary R&D person will receive $2,000-3,000. Mercury had previously awarded bonuses to employees bringing in friends to the company, but at far lower amounts. Avny said, “The purpose of the campaign is not just to recruit the best possible staff, but also to keep employees.” Beyond high-tech These efforts include fostering different, non “classic” high-tech, values. For example, the company has a program called, “People Who Care” under which employees volunteer in community programs, mainly in the town and schools of Yehud, where the company is located. Avny adds, “In addition, we will stress the fostering of our internal culture, including emphasizing the arts that will add a sense of greater warmth to corporate life and an atmosphere of fun and freedom with comic elements to provide tranquility.” Mercury, originally an Israeli but now US company, is planning to foster the relationships and identification between its Israeli and American branches so that employees in both place will be aware of the company’s activities and feel a relationship with all its parts. “This will also help recruit and keep staff,” Avny believes. Published by Israel's Business Arena on 17 December 2000