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To: MikeM54321 who wrote (9787)12/17/2000 6:24:08 PM
From: Mkilloran  Read Replies (1) | Respond to of 12823
 
mike...
cabledatacomnews.com

194.165.86.5



To: MikeM54321 who wrote (9787)12/17/2000 6:33:12 PM
From: Mkilloran  Read Replies (2) | Respond to of 12823
 
Read what Digital cable broadcast to your settop box enabling interactive services like Video on Demand will do to video stores as we know them today.

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TVdotCOM Predicts the Demise of the Video Store

Thursday December 14 3:12pm
Source: PR Newswire

Other forecasts in new book:

AOL and Time Warner will dominate the Interactive TV industry
High-definition television will be eclipsed by the promise of interactive TV
By 2002, approximately 15 million homes will use at least one interactive TV feature, and by 2004 the number will soar to 40 million
NEW YORK, Dec. 14 /PRNewswire/ -- TVdotCOM, a trend-setting new book on the future of television, predicts that the local video store will be eliminated by Video on Demand services within the next 6-8 years.

''The brick and mortar video stores will become a thing of the past.
Blockbuster and other companies will set up online stores that will
permit you to watch your favorite videos without leaving your couch.''

This is just one of more than 80 predictions in TVdotCOM: The Future of Interactive Television (TV Books; December 2000; $14.00), offering readers a glimpse into this not-so-distant, high-tech world. Written by Phillip Swann, an Internet and media expert with more than 20 years experience, and published by TV Books, TVdotCOM examines how new TV technologies such as the Personal Video Recorder and interactive shopping will change our culture.

Other intriguing predictions include:

America Online and Time Warner-whose merger was approved Thursday, December 14, 2000 by the Federal Trade Commission-will become the clear leader of the Interactive TV industry. The combined resources of the two communications giants will enable them to develop an Interactive TV service that will be tough to beat.
The Personal Video Recorder, which enables viewers to pause live programming and skip over commercials, will become the fastest growing product in consumer electronics history and replace the VCR by the year 2006.
Digital Cable set-top boxes, which deliver more than 200 channels, will lead to a decline in sales of satellite TV from companies such as DIRECTV.
There will be an explosion in special interest TV channels. New channels are likely for Business Travelers, Pro Wrestling fans and city newcomers.
Interactive TV will enable viewers to order the clothing of their favorite stars and other related products. For instance, you will be able to buy Ally McBeal's skirt or Regis Philbin's tie with one click of the remote.
TVdotCOM has already captured the attention of executives and journalists in the Internet and television industries. According to UpsideToday.com, ''TVdotCOM is a must for anyone involved in the business of marketing the future.'' Swann's predictions have been featured on CBS Market Watch, CNET Radio, Tech TV Radio, UpsideToday.com, Interactive Week, StreamingMediaWorld.com, Bay TV, among many others. He is scheduled to appear as a guest later this month on CNN Dot Com and CNNfn's Digital Jam.

About the Author

Phillip Swann is an Internet and media expert with more than 20 years experience in publishing, marketing, advertising and public relations. He is currently the editor of SonyStyle.com and a columnist for Digitrends.Net. In 1998, Swann founded TV Online, the nation's first magazine devoted to Interactive TV, and is the former publisher and editor of Satellite DIRECT and Satellite ORBIT magazines. He has appeared as an expert on numerous national television shows, including the NBC Nightly News with Tom Brokaw.

Source: TV Books
Contact: Lara Spendiff for TV Books, 212-603-1829, lspendiff@tvbooks.com