To: Dave Gore who wrote (119386 ) 12/18/2000 1:16:36 PM From: puborectalis Respond to of 120523 TI Unveils Hand-Sized Digital Sound System DALLAS (Reuters) - Texas Instruments Inc. (NYSE:TXN - news) on Monday unveiled a new all-digital sound system on a hand-sized circuit board that it said will deliver top-quality sound for hundreds rather than thousand of dollars to small devices such as portable CD players, personal computers and car stereos. The world's biggest maker of semiconductors for mobile phones and other digital devices said the key to the new product was a digital amplifier it developed to replace bulkier and noisier analog amplifiers. Texas Instruments (TI) said it combined the new digital amplifiers with existing digital signal processors (DSP), its core product, which convert real-world sounds and images to digital form that computers can handle and back again. TI supplies about half the world's production of DSPs for devices such as mobile phones, camcorders and modems. ``Digital audio technologies are driving the consumer entertainment market,'' said Will Strauss, president of market research firm Forward Concepts. Strauss said manufacturers of consumer audio devices such as home and computer stereos, portable CD players and automobile sound systems were looking to digital to offer higher-quality sound at mass market retail prices. TI's all-digital system would allow equipment makers to offer the kind of sound now available with the most expensive stereo systems at prices in the hundreds rather thousands of dollars, said Vince Butler, a spokesman for TI's semiconductor group. Butler said at least two TI competitors were working on similar all-digital sound system technology but that TI was already shipping to manufacturers. TI shares were $47-3/4, up 0-3/4 or 1.6 percent, at midday on the New York Stock Exchange (news - web sites).