To: Don Lloyd who wrote (87256 ) 12/22/2000 4:38:50 AM From: Cogito Respond to of 132070 >>The problem is that a given advance in productivity or technology that a given company may incorporate does NOT guarantee an increase in profits, especially if the company's competitors have access to the same advances.<< Don - Among the many lucid points you made, this one jumped out at me. As a network systems consultant, I agree completely that the availability of computers, network technology, the internet, etc. certainly does not guarantee an increase in profits. However, I don't think it's because the same technologies are available to all competing companies, and therefore they will all benefit equally. In my experience, many companies spend fortunes on technology without deriving much benefit at all. The reason is that all that technology is of little use unless it's deployed according to plans that take the underlying business processes into account. Dell is a good example of a company that has succeeded in harnessing technology to support virtually all of their business functions, from ordering to procurement to manufacturing to support, in such a way as to greatly enhance their profits. There are far more examples, however, of companies that have spent a lot of money on technology, but haven't seen the benefits hit either the top or bottom lines to any meaningful degree. It's late and I'm tired, and I suspect I may not be making my point clearly, but I think this is an important thing to realize. You can give two competing companies the exact same computer and network systems and get two very different results. Hence, there is still the very real possibility that any company can use widely available technology to vanquish its competition. - Allen