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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?


To: Mike Buckley who wrote (36848)12/20/2000 6:00:48 PM
From: Judith Williams  Read Replies (2) | Respond to of 54805
 
I apologize for the non-chart format for the charts, but Mike left that out of his instruction sheet and I can't figure out how to get them to work.

Project Network--JDSU (cont.)

I (cont.). Basic Facts: Optical Networks Overview
Existing networks have been cobbled together Rube Goldberg fashion. Traffic jams and roadblocks abound as networks are retrofitted to carry massive amounts of data. With demand for traffic doubling every 90 days, narrowband cannot take the load. RHK, optics research boutique, calculates the total amount of network traffic will increase by 30 times over the next four years with most of the growth in packet traffic, which eats up bandwidth (RHK, Terrestrial DWDM Optical Components, 2/00; 12/99).

RHK’s figures indicate data has already overtaken voice as a proportion of total traffic in most US networks. In 1999 interexchange carriers experienced growth in voice traffic of 15% but 60% in data traffic; regional bells 10% in voice but 50% in data; internet traffic grew by 300%, frame relay traffic by 65%, ATM traffic by 50%, and private line traffic by 23%. And the trend is accelerating.

The old networks being refitted were built for voice, which runs in steady small pieces, unlike data. The Sonet (US standard for high-speed data fiber-optic transmission) or SDH (European standard) systems carry traffic along doubled-up rings of fiber optics. Half the system remains idle, as backup. If one ring cuts out, traffic is shifted to the other in 50/1000 of a second. Moreover, Sonet is speed specific and processes traffic electronically. Getting on and off the Net’s optical backbone takes four steps: First, packets get addressed in IP; next they are bundled for delivery in another protocol ATM (Asynchronous Transfer Mode); then they are converted for transmission over Sonet rings; and finally they are packaged by WDM (Wide Division Multiplexing) gear as wavelengths for the backbone.

Networks have been “throwing bandwidth” at the traffic problem, as Bruce Brown points out in his “Fat Pipes” series on The Fool. A single fiber strand, only a little fatter in diameter than a human hair, can carry more than 1 million voice channels (Epoch, JDSU/SDLI, 7/27/00). But it’s no longer possible to solve the traffic problem by relying on laying more fiber or on increased efficiencies of high performance semiconductors, on faster routers and multiplexers, or greater fiber channel counts (MSDW, The Optical Networking Report, 2/14/00). ATM’s electronic switches are slow, inefficient, expensive
--definite bottlenecks. It’s a little like barreling along the autostrada at 180kph in a Ferrari, queuing at a toll booth for half an hour, and then exiting to a dirt road.
(Fat Pipes series: core boards.fool.com;
edge boards.fool.com
data storage/movement boards.fool.com.

The big three—NT, LU, and CSCO—are presently tied to electronics and optoelectronics of the Sonet past. They equipped the networks of the last decade and have long-standing links to its customer base. SDH/Sonet will increasingly be pushed towards the outer edges of optical networks to provide management and aggregation facilities. JDSU is not a Sonet vendor.

NG networks must 1) generate bandwidth; 2) provision wavelengths and steer them; and 3) aggregate voice and data for transport. According to MSDW’s David Jackson, DWDM will generate the bandwidth; core optical switches and cross connects will handle routing of wavelengths in the core (like Cisco routers route IP traffic in a LAN); and at the edge packet and cell optical transport boxes will aggregate voice and data for transport on access and metro optical rings. And these tasks must be accomplished through an end-to-end solution that is reliable, efficient, and economically viable for the carriers.

Market segments and growth:
Optical networks operate in several domains: long haul, metro, undersea, and cable television.

Optical Equipment Market Sizes & Forecasts
Market:1999/2003/CAGR
Sonet:
7.7B/17.2B/22%

DWDM and
Optical
Networking:
3.1B/15.2B/49%

Optical
Cross-Connects:
NM/1.8B/NM
Metro/
Interoffice:
NM/1.1B/NM
(MSDW, table 4)

Optical Component Segment Growth Rates
Market: Est. CAGR 1999-2003/Est. 1999 market size
Terrestrial DWDM: 55%/2B
Undersea DWDM: 90%/1B
CATV: 20%/300m
Sonet: 45%/1.5B
Total: 58%/4.8-5.0B
(MSDW, tables 5 and 7)

The economics of optics:
Data yields significantly lower revenue than voice even though pure data traffic is taking up more and more of the available bandwidth. In order to turn data traffic into profitable business for the carriers, costs of deploying optic networks need to come down, and we can expect price declines of about 15 to 20% over next few years. So far, performance gains are outpacing price declines. Demand pressures remain strong. While the cost of a kilometer’s worth of gear that carries a billion bits per second of data has plummeted, from $1,000 to $100, doubling price/performance every 10 months, internet traffic has been doubling every 100 days (RHK, CIBC, MSDW).

RHK points to the economic tradeoff involved in NG deployment (RHK, 12/99): For example, ultra-long haul--using Raman amplification, introduced by SDLI for remote pumping applications-- extends the range before a signal needs amplification from 600km to 6000km, cutting the number of line cards and DWDM terminals needed (about 70% of system cost) by a factor of 5 or 6 (MSDW and CIBC). A ULH DWDM system along a 2,500 km route carrying OC (optical channels) 192 would eliminate 400 line cards from the route. That’s a savings of $40m in line cards alone. Fewer electronic conversions also mean fewer points of failure and make upgrades easier. In a ULH optical line, the systems can be expanded by adding cards at the end point rather than all along the route. (http://www.lightreading.com/document.asp?doc_id=2014&page_number=3)

There are two subsets of optics economics: the notion of bandwidth glut and the debate on cap ex spending. Both would impact JDSU severely if the naysayers prove to be Cassandras and arrest network effects.

Bandwidth glut: Robert Metcalfe scoffs at the whole notion: “Saying there is a glut of bandwidth because there is a lot of fiber is a lot like saying there is a glut of microprocessors because there is a lot of sand.” Fiber capacity does not equal operating capacity. There is a major difference between fiber in the ground (which many analysts focus on) and bandwidth in the network. RHK estimates that much of the fiber in the ground is not usable—it’s dark, in which case, operators need to install equipment to light it up. Or it’s in the wrong place or old. Sycamore’s Despande estimates that 35 to 40% of existing bandwidth is unusable due to network mix-ups.

TMF Otter reminisces that rumors of bandwidth glut have been around since the dark ages in optics—about four or five years ago. When Qwest started to lay 25,000 miles of OC-48 2.4Gbs along railroad tracks, people laughed. Yet Qwest’s fiber was used quickly as it came on line. Global Crossing tripled capacity between New York and London over the last three years and had the same experience. fool.

Almost all future communications growth will be in packet traffic that requires excess bandwidth. The submarine portion, which is currently straining and has yet to connect India or China, is predicted to see strongest growth (Goldman Sachs, 6/8/00). While periodic fluctuations in supply are likely to continue, the trend points to further expansion. TMF Otter attributes this, in part, to the explosive growth in corporate network applications and their increased dependence on WANs (wide area networks) and other storage area networks.

Last-mile solutions are also in the works and involve laying more fiber. High-tech sewer rats—robots nicknamed Sam for sewer access modules—are being deployed by CityNet Telecommunications in Albuquerque to deliver, via sewer pipes, dark fiber cable to buildings

The cap-ex debate: Paul Sagawa of Sanford Bernstein kicked off the debate, maintaining that cap ex could not continue to grow faster than carrier revenues. Only four carriers, for example, were cash flow positive during the first half of 2000. Paul Johnson at Robertson Stephens immediately issued a strong rebuttal. Carriers, he believes, are caught in the telecom version of the prisoners’ dilemma. If one squeals, they all must squeal, and they can’t trust their fellow inmates to remain silent. Carriers cannot forego cap ex because a competitor is sure to forge ahead and capture market share. Customers, Johnson argues, want more services to increase productivity in their businesses, these services require a NG network, and the old voice-centric network is being commoditized. The carriers have to “pay to play.” If carriers could spend $1 trillion over the past 20 years to keep up with the growth in voice traffic, Johnson reasons, they will have no choice but to spend a similar amount to support the new services of the broadband revolution. (http://www.siliconinvestor.com/readmsg.aspx?msgid=14534918)

Blake Bath, Lehman telecom analyst, disagrees, calling the spending growth “unsustainable.” According to his report, the telecom-service industry next year will spend one dollar on capital equipment for every two dollars it generates in revenue. That marks a dramatic increase from 1996’s 1:5 ratio and this year’s 1:3.

Critically, the case against cap-ex so far has focused squarely on the cost side—ignoring the benefit side of decreasing marginal costs and increasing revenues. True, capital spending is increasing, as a percentage of overall revenues. But, as Johnson pointedly argues, the conclusion of a marked slowdown does not necessarily follow. The real question is the rate of return on the investment. Because of cheaper deployment costs and service capabilities, optical equipment generally pays for itself in a relatively short time. ULH gear costs anywhere from $30m to $45m, compared to $200m to $220m for Sonet transport gear. Some metro equipment can pay for itself in as little as three months (MSDW). JDSU CFO Tony Muller maintains that to stay in business component manufacturers must dramatically reduce costs for their customers’ customers (DeutscheBanc Alex. Brown conference,11/13-16/00).

Moreover, the gross figures used mask what is happening. According to the Dell’Oro Group, third quarter sales of optical equipment sank 7% from second-quarter levels, by $387 million, to $5.53billion. LU’s sales were down 14%, Alcatel’s 19%, and Nortel’s 6% (http://www.thestreet.com/tech/networking/1180249.html) Working from a smaller base, however, Cisco and Ciena both showed sales gains to the tune of 17% and 25%, respectively. The flattening spending trend, however, aggregates disparate markets. Lightreading director of research Scott Clavenna comments on the Dell’Oro report: “The DWDM and Sonet/SDH] markets are on very different trajectories. Companies that don’t have Sonet [Ciena] look to be doing much better than those with lots of Sonet [Nortel, Lucent, Fujitsu, Alcatel]” (http://www.lightreading.com/document.asp?doc_id=2610).

Juniper’s Scott Kriens maintains that “spending is going to be reallocated away from the old networks and legacy networks. It will move into the new infrastructure. We may see some decline in the absolute but the real dollar spending is going to move into the [new markets].” Obsolescence is also part of the equation. Whereas central office switches used to depreciate over 20 to 25 years, now that time is as little as five. (http://www.redherring.com/industries/2000/1208/ind-bigtelco120800.html).

Cap ex patterns, when broken out by segment, do show that carriers have reduced spending on the traditional circuit switched voice network to focus on highest growth areas, such as broadband access and IP networks/optical. Moreover, having spent heavily on laying new fiber (85% of which is still dark), carriers will concentrate on equipment to light up these networks. Infonetics’ report on “Service Provider Core and Edge Hardware” (11/20/00) points out that while spending may slow in some segments, spending in other segments will accelerate. Revenues for service provider core and edge hardware totaled $3.96billion in 3Q00 and are forecasted to total $14.7billion for 2000.

Trends:
Everyone who follows the optics sector agrees that NG and future deployment will involve four converging trends:

1. deployment in metro and submarine
2. conversion to a mesh architecture
3. integration of single-function fiber optic components into multi-function micro-optic integrated modules and chips
4. development of optical switching and intelligent networking

Metro and submarine: Increased demand for services and lower transport costs, coupled with high elasticity of demand for services, are driving fiber closer to the end user. The long-haul market was the early adopter of optical fiber because of fiber’s relative cost advantages, high capacity and low attenuation, but deployment is getting economical at the edge. Three years ago it made sense to deploy fiber only at the center of the network where it could be amortized over many users; now demand for services and reduction in costs have made fiber deployments economical at the edge (Epoch).

Submarine is somewhat different. Demand is high for new underwater systems connecting India and China or boosting capacity on the US/South America or US/Europe route. But caution rules the day. Initial costs are phenomenal and repairs prohibitive. And the submarine market is the most supply constrained. Only two independent vendors—JDSU and SDLI—have met the strict qualification processes to sell into this market.

Mesh architecture: Systems vendors are now developing mesh networks, which differ from the point-to-point connections of the current Sonet ring networks by creating multiple paths through a network. In other words, a signal can get from A to B, by way of C or D, not just directly. This new architecture levels the playing field for startup system vendors (Epoch). This point is important to JDSU, which has close relationships with NG systems companies and with ODSI (NG’s Optical Domain Interconnect protocol group).

Optics imported the idea of mesh architecture from the enterprise data industry where IP routers are linked in a mesh format and data can travel from source to destination by a number of possible routes. Routers select the most efficient route based on distance or “hops” and network congestion. Whereas the Sonet ring system requires 100% overbuild, mesh needs 30% to 50% backup. There are fewer elements to provision or maintain and greater scalability. A key benefit of mesh architecture is its ability to provision end-to-end services remotely.

Multi-function optical integrated circuits. So far DWDM has increased capacity and speed. Actual networking functions with the exception of link restoration have remained in the electrical domain. Kleiner Perkins’ Vinod Khosla sums up the situation: “A lot of work needs to be done in the optical component space. Bandwidth isn’t everything.” Software is needed to better utilize the bandwidth available and take advantage of equipment that can cram more data onto the fibers (http://www.redherring.com/vc/2000/1103/vc-khosla110300.html).

Today, optics are, for all intents and purposes, dumb and used for transport only. Optical signals traveling across networks must be translated back into electricity whenever they need to be given instructions. They are then translated back into light for further transmission.

The move from dumb optical networking (simply increasing bandwidth capacity and speed) to intelligent optical networking is just beginning to take shape. Combining subsystems into integrated optical circuits on chips (OICs) will be the key to success here. Attention has been given in the press to the number of hires JDSU has made from the semiconductor industry. It has generally been assumed these engineers were recruited to improve manufacturing. Given JDSU’s relentless pursuit of increased functionality in its products, moving from components, to modules, to subassemblies, it is not a stretch to believe this talent will be put to work on OICs, not just production processes.

Hybrids like MEMs (micro-electromechanical systems which in optical form can switch entirely in the optical domain using mirrors) tie various modules and components together on a single board, reducing size and decreasing cost. Hybrids should eventually turn into integrated optical circuits or multiple modules on a single chip. A DWDM multiplexer (multiplexers combine several channels to be carried by one line or fiber), complete with source laser modules, all on a single chip, would effectively create an integrated optical circuit (OIC). Although, as Jozef Straus admits, they are not there yet, whoever gets there first will have a bankable advantage. By moving up the value chain and offering OIC subassemblies, JDSU would help its systems suppliers reduce their own r&d costs and allow them to concentrate on their core strengths of solutions and selling. The pull in this direction is strong and JDSU’s talk of partnering with NG customers is more than lip service for the press. It will be a prime way for JDSU to capitalize on network effects.

Optical switching and intelligent networking: Software, directing photons around and managing the demand load, will be where the rubber meets the road. Managing optical systems increases in complexity and places new demands on software platforms as the networks become more dynamic, which they will as they transition to a mesh architecture. (http://www.lightreading.com/document.asp?doc_id=2014&page_number=4)

Now lightpaths across networks generally stop and are reset at every router. Hybrid optical/packet solutions bring packet processing right into the optical core (Sycamore’s SN10000 and Ciena’s CoreDirector approach). These hybrids emphasize flexibility and interoperability. ULH capabilities can be added only when needed and optimized around different transport distances. Sycamore’s SN8000, for example, uses line cards to frame incoming ATM and IP traffic with Sonet frames, but then transports the data on wavelengths and has the intelligence to add/drop wavelengths within the network, a big plus since expensive ADMs are eliminated. (http://www.lightreading.com/document.asp?doc_id=2014&page_numer=5)

Interactivity, interoperability, reliability, and cost saving—all require a level of intelligence and standards not yet achieved in the NG networks. In the future these networks will need high speed IP routers that can be optically connected; programmable add/drop optical multiplexers; and flexible layered bandwidth management. As operators extend networks to each other’s borders and look for ways to interconnect multichannel optical systems, routing becomes paramount.

At the end of November, Cisco announced that it will lead development of protocols for the multi-gigabit channel switching technology—what Cisco calls the optical control plane (OCP or multiprotocol lambda switching). But network operators have been reluctant to adopt any protocol. “The proof is in the pudding,” and Cisco has as yet no commercial product based on OCP. (It has announced , however, interoperability testing results between the Cisco12000 and Ciena’s CoreDirector). And OCP is only one of four schemes (and the more ambitious since it treats the optical and IP as one large layer) under development to let the IP layer provision lightpaths. Sycamore Networks spearheaded the ODSI effort, a simpler protocol which keeps the IP and optical layers separate with the interact occurring through a signaling scheme.

MSDW optical networking equipment and components analyst David Jackson maintains that wavelength provisioning at the IP router layer represents “a huge leap forward in network evolution….And early movers providing intelligent switches and end-to-end network management are likely to gain a dominant market share.” As DWDM systems progress from low- to high-channel count, traffic management functions become mission-critical and make coordination between JDSU and, say, a Sycamore or Juniper imperative as well as a way to generate network effects.



To: Mike Buckley who wrote (36848)12/20/2000 6:17:31 PM
From: Judith Williams  Respond to of 54805
 
I (cont.) Basic Facts: The Component/Module Market
Primary characteristics of the components market:

 supply constrained
 high margins for component/module vendors
 barriers to entry high and getting higher
 time to market pressures
 labor intensive production with low throughput
 product qualification process difficult
 coopetition—with firms both customers and competitors
 demand consistently underestimated

RHK predicts that the optical component market should grow from $6.6b in 1999 to $23b in 2003, with component technology driving the optics market (DeutscheBanc Alex. Brown, Fiber Optics Review, 10/16/00). This year alone, the market for amplifiers and other widgets used to create terrestrial DWDM gear will grow 130% and no product area within the market will grow less than 80%. New technologies like array waveguides (AWG), with 1999 total sales of only $190m, RHK predicts will grow to $1.2b in 2003. (AWGs have the lowest price per port and the highest physical density of ports per unit—a good way to increase channel counts per system (RHK—2/00).

RHK sees tunable lasers and Raman gain modules growing from $280m to $960m by 2004, nearly 60% higher than original forecasts. Jay Liebowitz, RHK’s director of optical components says: “[We] forecast 80% growth for 2000. Everyone thought that too high; it turned out to be too low.” wwww.lightreading.com

Several factors contribute to the high barriers to entry.

 Trained engineers remain scarce. Mission-critical components must be Bellcore certified; this process is particularly arduous in the submarine market, and of the merchant vendors only JDSU and SDLI are qualified to sell into this market. The design, the product, and the factory must all be qualified and the process can take up to a year.

 Manufacturing is primitive, with throughputs in some products of less than 20%. Active components can be automated, but their packaging remains labor intensive.

 NG standards have not been set so components need to be tailored for individual systems vendors and even individual systems.

 High speed increases the complexity, making for a steep learning curve. As a result, profit margins of merchant vendors are equal to and sometimes higher (as in JDSU’s case) than those of their customers.

The players:
JDSU only makes components and modules, unlike Lucent and Nortel whose main business is optical systems. It is expected that NT and/or Lucent will spin off their “captive” components divisions.

Testing, Measurement
Systems Service
And Automation:
Newport
Veeco
Agilent
Melles Griot
JDSU (in-house)

Components:
JDSU
Corning
Lucent
Nortel

Subsystems:
JDSU
Avanex
Cyras

Systems Vendors:
Ciena
Corvis
Nortel
Lucent
Alcatel
Sycamore

Service Providers:
Qwest
AT&T
Verizon (etc.)
*adapted from The Fool (http://www.fool.com/Server/FoolPrint.asp?File=news/2000/jdsu001215.htm

JDSU’s products:
JDSU produces the basic building blocks for non-Sonet fiber-optic networks. Wavelength division multiplexing (WDM) allows multiple signals to be transmitted at slightly different wavelengths through a single fiber. It requires separate source lasers emitting slightly different wavelengths for each signal or “channel.” Each signal or “channel” carries a separate voice or data transmission. Once the signal is generated, modulators and optical amplifiers control and amplify the signal in the network to ensure that the transmission signal reaches its destination quickly and reliably. WDM systems have given way to DWDM, originally designed for 8 separate wavelengths or channels in 1996, DWDM are now being developed to carry over 160 separate channels—a statistic that demonstrates how young the field is and the rapidity of its technological development.

Until recently, JDSU has characterized, in financial reports, conference calls, and analysts meetings, its product lines by active/passive, with passive performing in the optical only realm and active in the optoelectronic. Generally, active components generate, encode, amplify or detect optical signals, while passive components are used to mix, filter, adjust and stabilize the optical signals. JDSU (with Etek acquisition) has 34% of passive market (couplers, taps, isolators, filters); with SDLI, 30% of pump module and about 80% of the 980nm diode lasers. Sixty four percent of the typical terrestrial edfa (erbium doped) dollar budget is spent on JDSU supplied components or modules (CIBC, 8/5/99).

Product Mix: percentage of revenue/operating margin/yoy% growth
Active: 29%/27%/113%
Passive:60%/43%/326%
Other:11%
(Bank of America)

The movement to packaging is key. A typical terrestrial high-powered (300mW) 980 chip may sell for around $500. A packaged module goes for $2,200 (CIBC). Subassemblies also facilitate compression of the product development cycle for JDSU’s customers, a point stressed at Supercomm2000 (Credit Suisse, 6/9/00).

More recently top management has moved to a characterization based on functions within the optical network. DeutscheBanc’s Raj Srikanth calls JDSU the key if not the leading player in all new technologies: tunable filters, tunable lasers, dispersion compensation, Raman amplifiers, and MEMs.

In CFO Tony Muller’s physics of photonics for economics and English majors he divides the module/component tasks into four sequential sets: transmitters, multiplexers, amplifiers, switches. Within each the level of technology (speed, reliability interoperability, remote control, and lack of conversion factor or OEO) results in lower costs and higher capacity (WitSoundView conference, 11/14/00).

Transmitters:
These modules combine source lasers, which power the initial signal, modulators, wavelength lockers and electronic drivers so that the signal is created and encoded in a single package. In addition to transmitters, JDSU also produces transceivers that are installed at the beginning and the end of the system. These modules combine transmitters with receivers so that signals can be generated and encoded or received and detected in a single package. The OC192 transceiver with 10Gbps is in deployment, and the OC768 with 40Gbps in development and testing. The physical effects that occur at high transmission speeds require a new level of components, like pulse generators.

Multiplexers:
DWDM thin film filters are the workhorses of DWDM. With the acquisition of OCLI, thin filters are scaling across the country. But the technology is broadening to include arrayed wave guide (AWG) and silicon based filters as well as interleavers where odd/even frequencies combine and the higher density translates to higher channel count within the available portion of the electromagnetic spectrum. As a result, costs can be amortized over more channels and more billable traffic.

Add-drop multiplexers allow systems to add and drop optical signals without reconversion to an electrical signal. For example, a system operating from San Francisco to New York can drop one signal in Chicago and add another, allowing for greater network flexibility. With Sonet rings, everyone gets off in Chicago.

Amplifiers:
Weak signals are amplified at optical speeds within the optical domain, amplifying all strands or wavelengths. As one goes from 16 channels to 160, amplification costs/wavelength decrease by 80%. JDSU supplies both Raman and edfa amplifiers. Raman source amplifiers use the Raman effect, inserting a high power laser signal into the transmission fiber so the fiber itself becomes a supplementary amplification medium. Raman pumps minimize crosstalk and eliminate active components. They also have the highest barriers to entry. Increased power requirements for Raman pumps make the learning curve steep as power and reliability are inversely correlated (CIBC, 8/5/99). JDSU/SDLI products have FIT (failure in time) scores of 100 years. When a 980nm pump laser in single pumped edfa fails, the entire system goes down. JDSU patented E2mirror passivation which completely suppresses COMD (catastrophic optical mirror damage) (CIBC).

Semiconductor amplifiers on chips complement erbium amplifiers. The first production line is ramping up in the Netherlands and customers are testing the products in a trial run. Eight years in development, these semiconductor amplifiers are 3-6 months away from shipping. Still “noisy,” they are suited to shorter distances of the metro market.

Switches:
Polymer, optomechanical, remote switching products are offered. MEMs, in Jozef Straus’ opinion, will be the platform for large-scale switching and bandwidth allocation on demand (CSFB conference, 11/29/00). JDSU took a lead in MEMs switching with its acquisition of Cronos. JDSU bought a MOT fab that manufactures the silicon device. Packaging, however, into a module is a challenge.

Customers:
LU, NT, and Alcatel each accounted for 10% of JDSU’s sales in the last quarter (11/26/00 quarterly earnings conference call). Nortel has roughly 40% of the total optical systems market, compared to about 20% for LU and 15% for Ciena. (Lu and NT are both customers and competitors.) Additional OEMs and established systems providers as customers include Cisco, Corning, Marconi, Motorola, Scientific Atlanta, Siemens, and Tyco (submarine). Emerging systems providers include Corvis, ONI Systems, Juniper Networks, and Sycamore.

The bulk of JDSU’s sales are into the US and Canadian markets with sales outside at 23% in 2000, 40% in 1999, and 38% in 1998, respectively.

Competitors:
JDSU confronts competitors on two fronts: competing against the clock and on the innovation front.

Lucent—competitive product: LambdaRouter, MEMS-based. LU’s optical-systems business, primarily Sonet-based, declined by 26% in the recent quarter when the market grew by more than 100%. LU missed the move to OC-192 (DeutscheBanc Alex. Brown), while its high capacity OC48 DWDM system was not ready to ship and customers went elsewhere quickly. Employees did too; LU’s turnover is near 20% with engineering talent exiting. moneycentral.msn.com

Corning: President John Loose expects sales at Corning’s components business to double to about $1billion this year (Bloomberg, 12/8/00), about 8% of total revenues. GLW lacks active component capacity to play at the module and subsystem level, which makes profitability difficult. Half of its component revenues come from edfa. GLW spent $3.6b on Pirelli’s optical components unit—a business with one customer, no profit, and less than $25m in annual sales and there are rumors that Pirelli is not exactly running like fine-tuned Italian sports car (http://www.lightreading.com/document.asp?doc_id=1283). GLW is just about alone in the ability to bundle fiber and components together (DeutscheBanc, 10/16/00)). GLW has 50% of the fiber market (LU has 20%), and its LEAF (large-effective-area fiber), although three times more expensive, cuts network costs by 30%. 1,700 PhDs at Sullivan Park

Avanex. Epoch Partners projects revenues close to $500mm by 2003. Just now moving products like PowerShaper (dispersion compensation) from pilot production into commercial volumes. Suite of products built around filtering technology: PowerFilter(dielectric based filter). Second commercial product is PowerMux, a NG wavelength division multiplexer with 800 channels at 10Gbps. Main customer for PowerMux is MCI Wcom, but AVNX is now shipping the product to Nortel, Fujitsu, and Sycamore and in testing with LU, Siemens, and Cisco. PowerMux uses Fabry-Perot interferometer technology so that frequencies are self-aligning. Self-aligned silicon gates were critical to the development of the integrated circuit at Intel and self-alignment will be equally critical in intelligent optical networking. PowerExchanger, a “switchless” optical add-drop multiplexer based on PowerMux design is tracking ahead of plan. PowerRelay is an optical amplifier for long-haul applications (http://www.epoch.com).

Cyras—optical switching systems for metro market. Closely held, to be acquired by Ciena.

Bookham—innovative production techniques. Throughput for optical components is around 20%, but Bookham integrates the functions on a single silicon chip in a process that is faster and cheaper, but also yields about 80%. Bookham licensed the technology to NT and LU in 1997 and others since (redherring, 12/18/00).



To: Mike Buckley who wrote (36848)12/20/2000 6:35:16 PM
From: Judith Williams  Read Replies (4) | Respond to of 54805
 
Project Network: JDSU (cont.) The last!

JDSU’s Business Strategy
JDSU has laid out a simple four-part strategy with the fourth element left tantalizingly blank:

 assemble the most complete product portfolio
 move rapidly into subsystems and modules
 increase manufacturing capacity
 ?

Before the merger that created JDSU, JDS Fitel was a leading manufacturer of passive components, while Uniphase was a powerhouse in active components. The two had significant customer overlap with little product overlap—a characteristic that would shape JDSU’s future acquisitions as it built its product portfolio.

#1. Broadening the portfolio
A rundown of major products and expertise added in JDSU’s shopping spree:

SDLI—arrayed waveguides (AWGs) and Raman pump lasers. 200 domestic and foreign patents and 170 pending. 80 engineering PhDs.

Etek—2nd largest passive components manufacturer in the merchant market. Low- cost, highly flexible manufacturing process. Modules include optical amplifiers, configurable add/drops, transmitters and receivers for long haul and metro/catv markets; China market and factory

Ocli—thin film filters, critical in moving to higher channel counts. Ocli had 80% of market

Cronos—MEMs, critical enabling technology for NG core switching devices

Sifam—fused couplers, DWDM multiplexers and filters. Throughput on couplers highest in the market

Epitaxx—active components, optical traffic monitors; highly sensitive Avalanche Photo Diode (APD) receivers

#2. Move rapidly into subassemblies and modules
JDSU’s increasingly broad component portfolio has enabled it to develop modules and subassemblies with high degrees of functionality and to accommodate its customers severe time to market constraints. Modules or subassemblies are now offered in the four key network functions: transmitters, multiplexers, amplifiers, and switches.

#3. Increase manufacturing capacity
Making components is only just evolving from a cottage industry. Many parts are still made or assembled by hand. JDSU filled a third of the positions at the Zurich factory with Swiss watchmakers. Yields in active components average less than 20% for some products compared with the 90%+ yields in the traditional semiconductor market. And yields are not much better on the passive side which requires at present a people-intensive, time consuming process. JDSU has turned to veterans in the semiconductor business to boost yields—currently as low as 1% in some products. If glass were not so brittle, JDSU would use robots.

The need for productivity gains has caused JDSU to adjust its business model. It cannot quadruple employment; employment costs must grow less than sales. Production capacity is being realized through a three-pronged initiative: plant expansion, automation, and outsourcing. JDSU now has 23,000 employees and 26 factories. Floor space has gone from 1.2 million square feet at the end of 1999 to 3.6 million in June and should reach 5 million by the end of 2001 (excluding the SDLI factor). Capacity increases realized in the first quarter: wideband filters, 33%; lithium niobate modulators, 40%; isolators, 100%; 10Gbps Avalanche photodiobe receivers, 300%. Yet some components are still capacity constrained.

JDSU has some forty automation projects in development (fiber processing, component handling, optical assembly, measurement and testing, inspection, wafer handling) with actual gains from automation: work cell and WDWM, 60%; optical amplification and splicing, 134%; testing of WDM multiplexers and amplifiers, 1600% There is no equivalent of AMD in the optical market [not sure about this; Straus is difficult to understand], and JDSU is, as Jozef Straus stresses, “taking matters in its own hands (CSFB conference, 11/29/00). JDSU outsources to Celestica and is considering other non-mission-critical purchases but, unlike the semiconductor industry, there are few suppliers in the optics space (Tony Muller, DeutscheBanc conference, 11/13-16/00).

#4. ?
Although just speculation, this objective could build on the other three and target the development/production of OICs in concert with JDSU’s NG partners.

JDSU’s Business Strategy and Network Effects
II. Knowledge/intangible assets
JDSU’s ratio of intangible assets to fixed and financial assets is on the order of 9:1. Return on these assets produces an ROIC of about 60%. Acquisitions and productivity efforts have, until this quarter, been funded out of cash flow from operations and with JDSU’s appreciated stock.

 30 new products at the OFC show in March 2000
 numerous design awards, notably those for AWG DWDM modules
 library of test data from long history of product life-test and quality control certification, enabling it to qualify new products more quickly than its competitors
 focused, forward-looking, and forthright management with depth and breadth of experience
 scale—revenues about double those of all nearest competitors in merchant market combined
 broad patent portfolio—including industry’s only patent for protection against catastrophic failure (COMD)
 broadest product portfolio, positioning it to meet all the needs of its customers

III. Investment in intangible assets
 invests in people and has single-digit attrition rate, a central metric in an industry where top talent is scarce and coveted
 9% of revenues spent on internal r&d
 reorganized sales/marketing by customer instead of product
 automation/productivity initiatives

IV. Networks in which JDSU participates
Sycamore leads the Optical Domain Service Interconnect (ODSI), a coalition of 130 NG systems firms. The Optical Internetworking Forum (OIF) is the big guys’ vehicle. JDSU participates in both.

Functionally, JDSU is active in all the NG cluster markets—core, submarine, edge, and metro, which positions it to work with its systems customers on total solutions—where interoperability and total network management—are key. JDSU is not a niche player.

V. Interactivity of the networks
Increasing product complexity brings the need for greater integration and interoperability. Juniper’s Sindhu points out that “what we are selling is not a box—we are selling a machine that is an integral part of a network that is living and breathing and growing—and this makes the relationship [in the value chain] a long-term one….What makes relationships strong is whether or not a company is helping the end customers to actually solve their problems”—scalability, stability, increased revenues. jump123.com.

Systems manufacturers, particularly emerging NG systems vendors, generally want to purchase solutions, not parts. Modules and subsystems are self-standing packages designed to perform functions important to these vendors. JDSU, by moving up the food chain, not only sells modules and subassemblies at higher prices, capturing value added to customers, it meets the needs of those customers more comprehensively and further distances itself from competitors who cannot integrate discrete components (Epoch, 7/27/00).

VI. Compatibility within the network
Networks are transaction-based.

The optical components/modules business is characterized by coopetition. Companies are both competitors and customers. GLW, for example, competes with JDSU and SDLI in the market for lasers and filters, packaging their parts in amplifiers it sells to customers like Nortel. Conversely, JDSU’s customers also partner with its competitors: Sycamore, for example, has partner relationships with both GLW and JDSU. The crux of these interlocking relationships is that systems companies like Sycamore must, as chairman Desh Deshpande points out, “keep up with the technology advance made by the component makers while working with carriers to fill bandwidth needs and create revenue-generating services” (MarketWatch, 12/5/00). So long as JDSU continues to make those technological advances, the relationship with its customers will be symbiotic.

VII. Adoption potential
The need for increased capacity has caused the complexity and performance requirements of newly deployed fiberoptic networks to increase substantially while the product life cycle for these network systems have decreased. OEM system suppliers, under pressure from their customers (the carriers), cannot compete effectively by vertically integrating their own components and modules. The sheer number of components is also increasing.

Solution complexity and time to market constraints make it less cost effective for established systems companies to fill their component needs internally. At the same time, emerging NG systems providers typically have little or no internal component manufacturing capability and must rely on a robust supply chain to meet their needs.

The trend among OEMs is to reduce vertical integration at the component and module levels and to focus on overall system design and architecture. Rather than qualifying a different vendor for each component, module, or subassembly, OEM system suppliers are turning to fewer vendors and designing their products into the system solution.

VIII. Assessing growth
Throughout optical networking growth is demand-driven. Customers demand additional capacity and services from the service providers. In turn, the service providers demand cost effective solutions from the systems vendors, who then pressure the subsystem and components suppliers to produce the building blocks needed for those solutions.

Incremental costs:
Until this quarter, JDSU funded expansion out of operating revenues and maintained high ROIC, indicating that marginal returns on invested dollars are good. [I could not disentangle the financials sufficiently to get a handle on fixed/incremental cost relationship.]

Critical mass:
JDSU’s tipping point came with the first merger between JDS Fitel/Uniphase. With a strong position in both active and passive components, JDSU could pursue a module strategy. With subsequent acquisitions, broadening even further its product portfolio, it is rapidly approaching “escape velocity”—the point at which competitors can no longer catch up. Although a lot of venture capital money has gone to optical startups and competition is keen, JDSU operates in a large-scale commercial industry. As Tony Muller likes to point out, “It is not a business of science fiction.” Companies must execute in large volume and not offer just a single product/component with a low run rate. Execution is as important as the technology (WitSoundView conference, 11/14/00). Optical Micro-Machines, one of more than 60 MEMs startups, has only 300 employees (but up from 13), a single product that is not yet in prototype testing and no product qualified or shipping. It will face an uphill battle against JDSU’s MEMs.

Natural monopoly:
Juniper’s Sindhu believes that no single player will emerge to dominate the router market because it is simply too important. But it will be hard for more than two companies to get traction in the space because, given time to market constraints, service providers will not want to waste time evaluating or qualifying vendors #3, #4, or #5. The same holds true for modules and subassemblies 123jump.com.

Second-sourcing is, in fact, common in the optical components industry; but systems vendors remain reluctant about small unproven vendors, given the complexity of integrating components. By maintaining robust but not exorbitant margins through careful pricing, JDSU manages to pre-empt the emergence of some competitors, while also exploiting the high price elasticity of demand in the optical networking marketplace. Many of the optical component vendors have higher gross margins than their customers, an unusual price structure that reflects the degree of value added and the height of the entry barriers at the component level (Epoch, 7/27/00). Everyone playing in the optical space runs the risk that someone will build a better mousetrap or standardize around someone else’s product, but component makers sell to everyone and the diversification in product lines insulates them somewhat more than the systems vendors (http://www.fool.com/Server/FoolPrint.asp?File=news/2000/jdsu001215.htm)

IX. Threats to network effects
Disruptive technology. On the optics side as well as production. JDSU could get designed out, as well as designed in.

Industry consolidation. Had the NT/GLW deal gone through, it would have created an optical juggernaut with annual sales of more than $3b, twice the size of JDSU (Bloomberg, 11/27/00).

Increased competition: Not only may LU and Nortel spin-off their “captive” optics components divisions, but Avanex is developing a suite of modules. Bookham and Newport are also adapting semiconductor processes and automation, demonstrating that the optical components manufacturing can scale. (http://www.fool.com/Server/FoolPrint.asp?File=/news/2000/jdsu001215htm

Financing: Increasing vendor financing. Alcatel, for example, invested $1billion in 360networks (IBD 11/30/00). Cisco’s trebling of its loan loss reserve isn’t a big deal, but Ciena increased its provision from last year’s $250,000 to $19.2m for the current quarter, which is. Customers’ customers are also debt laden: Verizons went from $17b to $47b between 1996 and 1997, GBLX $1.4b in 1998 to $8b in 1999. (http://www.thestreet.com/telecom/1163145.html and economist.com

Commoditization: Current demand enables margins to be maintained by increased productivity and capacity. Were the supply/demand equation to change, margins would be squeezed and at the same time networks effects in the system would loosen.

Gorilla/king/prince?/pauper
JDSU is growing twice as fast as counterparts in the PC revolution 12 years ago. So the question of kingship or gorillahood naturally gets batted around. But the NG network is in its infancy and the question is premature. Building out the NG network will be a massive undertaking and along the way we can expect some rough terrain, marked by periodic bumps, shakeouts, creative destruction, and consolidation. If Paul Johnson is right, however, and the effort takes $1trillion over twenty years, the CAP is extraordinary.

GAP is where answers to the question get sticky. In this early stage we have proprietary technologies (and fierce competition for dominance among them), but no open architecture; high barriers to entry, but “equivocal” switching costs. To the extent that JDSU’s modules and sub-assemblies get imbedded into its customers’ systems solutions, switching costs increase. If it develops mission-critical OICs (optical integrated circuits) and can mass produce them, it will have lock-in.

End-to-end solutions require not just speed, reliability, and low costs at the core, but integration at the edge and in metro. These solutions will need another order of magnitude in software to manage traffic. Jozef Straus put the NG buildout squarely at the start of the TALC on the October earnings cc: “The metro market is starting to move. Juniper and Sycamore are creating “destructive” opportunities. JDSU is being designed into those solutions. Expect 40-gig end of next year and it is being moved forward because of customer demand. This is an inflection point in metro and we are getting traction.”

JDSU has achieved its growth so far through almost flawless execution, preemptive strikes at the competition, leveraging design wins and its portfolio. But it’s too early in the game to offer it either a crown or a banana.