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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: HG who wrote (26167)	12/22/2000 1:58:52 AM
From: jcky	Read Replies (1) \| Respond to of 27307

happy_girl, This is the reality of advertising in the dot com world. Prices are headed lower, much lower. Profit margins for Yahoo! will fall in the future unless they can diversify their business away from a pure advertising business model on the web. To date Yahoo! has not proven it can accomplish this goal and until management can show some progress, the stock will continue to get hammered. "Column: Troubled Dot-Coms Not Alone in Ad-Cutting" dailynews.yahoo.com P.S. If everyone had underestimated Yahoo's business model then why did the stock price reach stratospheric levels in January 2000? It would appear that everyone was overestimating Yahoo's potential instead. Regards,