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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: mike.com who wrote (12224)	12/27/2000 12:18:13 AM
From: gpphantom	Respond to of 13157

<These firms just don't want to admit how ineffective internet advertising really is.> How right you are. I would like to think that I represent the typical i-net user. If I do, then you are sooooo right. I can't recall an i-add because I ignore them all. I don't let an add compete with the content I'm after. Those pop-up windows get closed immediately without any attention to their content. Now with TV we get commercial breaks that we have all become accustomed to. Those adds tailored to my interests that allow me to request info will probably get my attention (as long as I know they are coming from Digital ADCO). <g>

To: mike.com who wrote (12224)	12/27/2000 9:44:30 AM
From: wlcnyc	Read Replies (2) \| Respond to of 13157

"...They're still not as annoying as those pop-up internet ads that suddenly surprise you when music starts up out of nowhere. Whoever thought those up is trying to usher in the demise of the internet...." Mike, How right you are! I believe you are referring to "superstials." A friend of mine worked for the company that "designed" them - Unicast ( unicast.com ) He had a "hand" in the first one that started appearing on FreeRealTime many months ago. It was for Bell Atlantic DSL - with a buzzing bee. I let him know immediately how annoying they are. At a minimum they should some how record that they have attacked once already and leave you alone from then on! Lately I have noticed them appearing on Raging Bull. I TRY to close them as soon as they start, but that is not always easy. As for the "balloons" on "Millionaire", I don't find them so much offensive as dumb! ABC (our friends at Disney) added them to "liven up" repeats. Perhaps that is their idea of a "one box solution" to interactive tv, but they left out the interactivity - leaving it to the viewer to decide when they want to "click" to view the cute little facts. They are PUSHing it to the viewer, instead. They NEED us desperately. :) Bill