To: Glenn D. Rudolph who wrote (113457 ) 12/27/2000 11:56:15 AM From: H James Morris Read Replies (1) | Respond to of 164684 Look at this. >Amazon.com (AMZN: news, msgs) lost 3 percent to $16.50. In a note to clients outlining his predictions for 2001, Scott Reamer, an analyst at SG Cowen, said he wouldn't be surprised to see Amazon and Wal-Mart announce a wide-ranging partnership. Amazon would be Wal-Mart's partner in online order taking, processing and fulfillment while Wal-Mart will give Amazon access to low-cost inventory . Reamer also said that he wouldn't be surprised if Yahoo and EBay (EBAY: news, msgs) announce a "full blown merger." As advertising continues to deteriorate, Yahoo needs to diversify its revenue stream while EBay needs a partner that can help it penetrate the international markets. EBay (EBAY: news, msgs) fell 3.4 percent to $33.50. After relying on viral marketing efforts, the online auction company has reportedly rolled out its first nationwide television advertising campaign. "They've said that 2001 would be a year in which they'd consider a meaningful TV campaign," said David Ricci, an analyst at William Blair & Co., who noted that EBay's total consolidated sales and marketing expenses for 2000 is $150 million. While roughly 15 percent of this budget will go towards marketing EBay's offline divisions, such as Butterfield & Butterfield, or EBay's fixed-priced business Half.com, the remainder should be sufficient enough to support a meaningful national advertisement campaign, said Ricci. Yahoo (YHOO: news, msgs) gave up 6 percent to $29. Shares surged 15 percent on Tuesday after the company said that volume on its shopping site nearly doubled from last year's holiday season. Bluelight.com, Yahoo's and K-mart's online venture, reported a 1,000 percent increase in sales from the year-ago period and said sales in December increased 40 percent from November.