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Microcap & Penny Stocks : Globalstar Telecommunications Limited GSAT -- Ignore unavailable to you. Want to Upgrade?

To: rhkohnen who wrote (20560)	12/27/2000 10:29:33 AM
From: arun gera	Read Replies (1) \| Respond to of 29987

Marketing to Vertical Customers I know Globalstar has been giving some phones to Red Cross. I think they should gift free phones with limited talk time to strategic vertical segments. Create the buzz. Say give the phones to the mayors of all rural towns. The best time should have been before the elections. Globalstar should have given free phones to each campaigner standing for elected office. Mayors are decision makers for several of the vertical segments that Globalstar is targeting - firefighters, policemen, snow removal crew, construction crew, utilities. There are probably 20,000 mayors in all. Target the mayors in areas with poor cell coverage. Say 2,000 of them. Target the decision makers in each industry. Say the CEOs of all Oil and gas drilling companies. It is so easy to get the names of such people. You do not need the connections of Verizon etc. CEOs of Utility companies - water, natural gas, electric companies, Baby Bells. If the CEOs are impressed with the quality of the phone calls, memos are going to go across the company. How many large Utility companies out there - maybe 5,000. Give away 10,000 phones - budget of 10 million for phones. Each giveaway has the potential of generating at least 10 times the sales in that vertical segment. Go to trade shows and gatherings. Say the Osh Kosh experimental aircraft show. Or the balooning festival in Albuquerque, New Mexico. Conduct a raffle to give away 50 phones. Collect 3000 potential leads from people in that trade group. And so on. I think at the moment the marketing should aim to get the phones into the prospective markets. Focus should shift from selling to propagation of the phones into the right pool of potential customers. What has Globalstar got to lose by giving away 10,000 phones? $10 million dollars. If 10,000 giveways yield 100,000 subscribers, we are talking customer acquisition costs of about $100 per subscriber. Not bad. Arun