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To: GST who wrote (113494)12/27/2000 5:04:01 PM
From: Randy Ellingson  Respond to of 164684
 
GST, there are fairly extensive discussions of their model of the evolution of advertising wrt to the Internet. They do discuss the issue of effectiveness; I'll let you look it first hand rather than sum it up.

Here's their home page (free to sign up for this ~monthly publication), and also here's the link to the latest Internet Capitalist:

sgcowen.com

sgcowen.com