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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?


To: lkj who wrote (37142)12/29/2000 4:01:56 AM
From: Michael H  Read Replies (4) | Respond to of 54805
 
lkj,

I took the "ignore the customer" from the "Inside the Tornado" book. What Moore meant is, that when you are inside the tornado, focus on delivering your product to the market in quantities, get every possible customer on board. Every customer you win now will stay with you until main street, every customer which goes somewhere else will be lost forever due to the high switching costs.

Ignore the customer means, don't diversify your product for a speciality market, deliver a standard product, tell your customer to eat or die.
What ARBA is doing seems to be to deliver a unfinished product to win customers over C1 and take care of product improvements later.

Michael