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To: Road Walker who wrote (17806)12/29/2000 6:14:21 PM
From: Ausdauer  Read Replies (3) | Respond to of 60323
 
John Fowler, thanks again for the information on retailing.

I think that I posted that the Staples store near my parents
home (about 1 hour from NYC) was down to a single 16MB SanDisk
CompactFlash. No other cards available at all. No SmartMedia
available at all. The guy mentioned that he was chronically
understocked on CF during the Christmas rush. The same
salesperson also said they had sold a lot of digital
cameras. He asked what I was looking for specifically.
I said I needed a larger capacity CF card. He then said he
expected further deliveries in 4 to 6 business days.

Again, only anecdotal information, but I think a lot of storage
flash of all varieties was sold in the last quarter. I try not
to exclude Memory Stick from this computation.

I still find it hard to believe SanDisk offered much in the way
of rebates and incentives. Most retail outlets (such as BestBuy)
definitely were not selling flash cards at a discount. I still
get a little bit of sticker shock when I look at cards above
32MB at places like BestBuy or Computer City.

I hope that margins held up for us. I guess I will worry until
the quarter is announced just because worrying is something I
have gotten quite good at lately.

I think if bulk sales of chips from Toshiba, Samsung and Hitachi
are continuing to expand we should expect significant increases
in licensing fees this quarter (when they reconcile the second
half of the year as was done in Q2) along with whatever licenses
were negotiated as a result of the successful defense of '987.

Best,

Aus



To: Road Walker who wrote (17806)12/29/2000 10:50:12 PM
From: Ausdauer  Read Replies (1) | Respond to of 60323
 
John, more retail observations.

We have a strip mall with Office Depot, CompUSA and Circuit City
all in a row not far from our home. I stopped by on the way home
tonite to look around. Office Depot had about 6 or 8 CF cards
each in varying capacities (16 to 80MB) available. I counted
the cardboard request cards in each box behind the product displays.
This is supposedly an accurate reflection of stock on hand in the store.

CompUSA had mostly Lexar stuff in the window. There were quite
a few Lexar CompactFlash leftover, mostly 48-64MB. There was some
SanDisk stuff (including MMC), but not much inventory other than
one 64 and one 128MB CF card.

Circuit City was very different from when I visited before Christmas.
There is an extensive digital camera display in this store.
They are totally sold out of SmartMedia. They had four SanDisk
16MB CF cards and three 64 MB CF cards, as well as a dozen or so
128MB CF cards. The 32MB CF cards were sold out. Incidentally,
most of the Centon cards were also sold, but they occupied
relatively little space a few weeks ago.

The salesguy said that digital cameras were hot. Sony, Nikon
and the Canon S-100 were most popular. He said they have been
short on card inventory most of December and that sales were
continuing
after the holiday. Specifically he said there were a lot of young
families who simply come in an shop (relatively impulsively) for
digital cameras. He sold two Canon S-100's during his shift today alone.

Again, a mixed review and purely anecdotal.

Aus



To: Road Walker who wrote (17806)1/4/2001 8:18:07 PM
From: Ausdauer  Read Replies (2) | Respond to of 60323
 
Circuit City Update

see this old post...

Message 15099890

The flash memory card end-cap at this Circuit City store
was replete with SanDisk CF and SM in all capacities
yesterday evening. Each rack was about 6 or 7 cards deep
with SanDisk products. Some capacities were given two
rows of space. There is a second SanDisk display above
the digital camera section which had also been restocked.

FWIW, the 64MB CF and SM are selling for $149.95 each.

Aus