SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : WDC/Sandisk Corporation -- Ignore unavailable to you. Want to Upgrade?


To: add who wrote (17835)12/30/2000 10:52:32 PM
From: Ausdauer  Read Replies (1) | Respond to of 60323
 
I think the discounting of the 32(MB) and 64(MB cards) was aimed to drive LEXR out
of the market. With the slowdown in the economy, I expect demand will equal supply
sooner in 2001 than most people expect. This is the reason for the ML downgrade.
Given a balanced situation, you have to compete on price and features. I think
the two features that
stand out head and shoulders above the others is price and capacity.


Add, I am not sure that driving Lexar out of business is part
of SanDisk's agenda. Lexar has decided to offer a premium product
at a premium price. Card speed is the selling point. While this
may be an important attribute I still agree with you that price and
capacity are the main selling points.

As you stated, demand and capacity may come into better balance in 2001.
The question remains whether this is the true motivation of the ML downgrade.
Without a discussion of '987 licenses or the effect of increasing
worldwide demand for storage flash on established licenses from SNDK
to Hitachi, Toshiba, Samsung, and the rest I think the ML warning was
a bit scant on substance. Perhaps they think shrinking product margins
will more than counterbalance gains from licensing.

I suppose that could be true.
Many others apparently do to.

Aus