erivativesreview.com
Bridging The Gap Between Technology And Content
Doctor Richard Sandor, father of financial futures, CEO of Environmental Financial Products, recently appointed LIFFE board member and indeed, amongst his many other august appointments, special advisor to erivatives.com, gave the keynote address at the inaugural @Markets conference in Boston in September 2000.
The presentation outlined how and why B2B markets and the derivatives markets are converging, and his comments are as valid now as when they were made back in Boston. Patrick Young attended the conference, and here he gives a flavour of Sandor's remarks.
The address opened with a cartoon from the Orlando Sentinel of two beggars. One is somewhat forlornly holding a sign saying "Will Work" and has an empty hat in front of him while around the corner another is happily brandishing a placard saying "Will Work For Food.com" and is quite literally being submerged with dollar bills from passer by.
Doctor Sandor noted that the big division between open outcry and electronic futures trading essentially amounted to the same dichotomy as that being experienced by the beggars. Indeed, all markets, whether organised spot markets, derivative markets or whatever, are going the same way.
Sandor went on to note how throughout history, the development of markets have uniformly followed a seven stage process:
1. Structural Change - Demand for Capital
2. Uniform Commodity/Security Standards
3. Legal Instruments Providing Evidence of Ownership (after all, we trade warehouse receipts or evidence of ownership not the actual commodities as such).
4. Informal Spot and Forward Markets
5. Emergence of Exchanges
6. Organized Futures and Options Markets
7. Proliferation of OTC Markets, Deconstruction
Sandor noted that this generic model applies to a variety of products, and he opted to look at four specific examples:
1) The Dutch East India Company
The structural change driver for the Dutch East India Company was the discovery of America. This huge opportunity had to be capitalised and led to the development of the new world. Nevertheless, there were other structural problems such as companies only holding a partnership form. The emergence of the Limited Liability Company with evidence of ownership and homogeneity helped create a solid basis for the promotion of the company itself. Moreover, the emergence of the organized exchange in 1600 in Amsterdam was a great boost to the capital raising process and indeed the world's first modern futures contracts were launched on the Amsterdam bourse in 1605 - futures on the Dutch East India Company no less!
2) Wheat
The informal movement of people westward from the US eastern seaboard in the mid nineteenth century resulted in grain being gathered and shipped back to the east coast. Meanwhile, standardised grain specifications were developed by the CBOT. The Crimean war of 1853 resulted in the US becoming an exporter of grain. Subsequently, futures contracts were established (again at the CBOT) along with standardized warehouse receipts and so on and so forth
3) Collateralised Mortgage Obligations (CMOs)
As the world plunged into the high inflation period which dogged much of the 1970s, interest rate volatility naturally exploded. There were forward markets and subsequently Ginnie Mae futures before the OTC marketplace developed. Ultimately, there was a high proliferation of CMOs - most recently the standardization has been back in fashion with the Fannie Mae agency futures contract.
4) Climate change
Here we have a physical commodity created by the US Clean Air Act to mitigate acid rain. The catalyst was industrialization leading to heavy industrial pollution. Later the CBOT established a spot auction process and subsequently we have seen the proliferation of OTC markets etc.
What is purpose of going through all of these examples, asked Doctor Sandor?
Well, for one thing, the four examples included a commodity, a fixed income instrument "and a new age new world property right which is totally virtual" These four models all have the same thing in common - whether we are talking about wheat trading or Dutch East India Company shares - all were "one state owned", i.e. the exchange was dominant, and owned the spot, futures and derivatives markets...
As we progressed through the twentieth century, exchanges had the derivatives market and the spot market was frequently left to other people... Now what is happening is that the B2B world has really taken over the franchise for spot markets. Moreover, the spot markets created in the B2B world have been quite literally in every conceivable sector from energy/utilities and motor vehicles through to agriculture/foodstuffs, chemicals and pharmaceuticals. Then again the market for B2B has been opened up because the computer is capable of having millions of people compete in an auction process. So we still don't have fully integrated derivatives and spot markets. Some are web based, some are exchange oriented and there are huge differences in the types of technology employed by the different types of markets.
So, what have the venture capitalists and B2B people brought to the party?
Well, it's the culture of speed, technology and management capability in an ever-changing world. Their model is not governed by mutualisation, nor governed by different classes of ownership. Above all, their model is not driven by orientation but by profit... Where such models have already met existing exchanges, e.g. in London at LIFFE, the model is one where mutualisation just doesn't fit...
On the subject of trading algorithms, Doctor Sandor was quite intriguing. He noted how first-in-first-out (FIFO) had become the largest and most popular of the algorithms. But he also discussed how the more sophisticated concept of distributed algorithms attempts to answer those black art issues of how to truly "trap liquidity." Naturally, exchange matching engines are becoming commoditised, and for hundreds of thousands of dollars we will soon be able to get any matching engine. The next step will likely include the creation of more sophisticated algorithms.
What exchanges have brought to the trading party is outside liquidity. What they bring to futures and potentially spot markets is liquidity providers, designated market makers and competing market makers...all models beginning to happen within the B2B space.
So, where does value lie? What is value proposition? And how do the two spaces of B2B and derivatives merge?
1) Liquidity: Bringing order flow is a key component in the existing futures' exchanges armory. It may even be liquidity from those who are not technically in the relevant B2B business but they can nonetheless bring a tech liquidity component to trading any market.
2) Price discovery / information: Exchanges know about this and can not merely sell their revenue streams but enhance their services to clients.
3) Existing futures exchanges tend to have a better grasp of the unique intellectual product which can be created through hybrid products such as indices or invented commodities. These are all things which will be captured in an electronic world but which are not typical commodities. The major commodities of the 21st century, Doctor Sandor noted, will be the intellectual and human capital which produces fresh ideas, concepts and other intellectual property.
4) Clearing: The last value proposition, yet one of the most important especially where the existing markets' knowledge from leveraged commodities is relevant.
If we look at the history of commodities, there has traditionally been one owner of the spot market, and separate owners of the futures and OTC space. The B2B folk have already captured one part - spot. Meanwhile, futures markets maintain their franchise. Nevertheless, the venture capitalists which brought the technology to a wide variety of heterogeneous products in B2B land cannot be underestimated, although the exchanges are now trying to catch up in B2B. The question is how the pie is divided. Who owns clearing, pricing, liquidity and the intellectual products?
Reporting by Patrick Young - who takes full responsibility for any omissions in Doctor Sandor's information dense presentation. |