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To: Floody who wrote (20705)	1/1/2001 1:40:09 PM
From: Pierre	Read Replies (1) \| Respond to of 29987

"When no other cellular service is available." Last resort cellular - I kind of like it. Too much to hope for "when patch work coverage doesn't cut it" or something similar. I've been wondering about the effectiveness of these "recognition" adds so I talked to the oft mentioned marine dealer I know about them. He said he has seen increased interest from non boaters calling him about the product. He figures the ad campaign is responsible for those inquiries. That led me to consider that, given Verizon's luke warm at best promotion from its own stores, these ads are the only way to direct a broad spectrum of potential customers to the more specialized independent dealer network that has been established. None of them alone has the broad reach marketing capability needed to reach the mass market. I suppose these ads in some respect give the independents the kind of broad reach we had hoped to receive from Verizon itself. The nice thing about getting customers to these niche marketers is they seem to know the product, and certainly aren't shy about voicing the limitations of cellular. Given my preference, and truly horrendous experience with the local Verizon G* outlet, I'd rather these ads only referenced specialty stores as points of sale. I'd also like to see G* get these phones into more specialty stores - off road supply houses, dirt bike dealers, sporting goods outlets (the ones that specialize in true expedition gear), bicycle shops that sell to serious bicyclists, RV dealers and suppliers and the like. My guess is people who call in on the ads have a perceived need that falls within a specialty category. If they could find a dealer listed who specialized in that particular category it would be an immediate validation that they were on the right track. The specialized marketer, of course, is then in front of a customer he understands and can close the sale - as opposed to discouraging it the way the Verizon outlets tend to do. Just a wag, but my sense is G* is learning how to market the phones. Still, this approach is taking, and will continue to take, substantially more time than originally envisioned. But what can you expect when your original prime marketer is a complete flop. We nee a big hit in the meantime to get us from here to there. Say, pcstel, what if Rupert Murdoch read your post and learned that for a paltry $1.57 surcharge per ticket he could have a monopoly on every eyeball flying anywhere in the US - every day, all day long. Think he'd pay up for the opportunity? Just wagging, but still ... I note with some concern that Maurice has yet to post this year. Anyone know if New Zealand managed to join the rest of us in the New Millennium? :>) Pierre

To: Floody who wrote (20705)	1/1/2001 1:45:34 PM
From: TMann	Read Replies (1) \| Respond to of 29987

Wow, marketing effort picking up in airports and billboards. This is good news indeed. I won't be totally happy or convinced of success until we see integration with Verizon, Vodaphone, etc. etc. That means joint advertising, stuffing bills with G* brochures, and adding G* to the service options on the service providers normal cellular plans. This is what I thought the SPs were supposed to be doing from day one, not treating G* like it has Aids. Mr. Powers: any thoughts on G* for the upcoming year?? We'd love to hear an update on your elephant theory... Happy New Year everyone; let's hope 01 treats us better than OO!!! Go Bernie Go.