To: Jim Bishop who wrote (76049 ) 1/4/2001 3:23:54 PM From: StocksDATsoar Read Replies (1) | Respond to of 150070 HERS According to Jefferson, "Children's Heroes has created what I believe is the strongest business model I have ever seen in my career with AT&T." Jefferson has made it his personal mission "to assemble a blue ribbon panel of corporate partners to make sure that the vision of this special company reaches every child." Applies to -- HERS Heroes, Inc., is selected to join the AT&T Aces Program Heroes, Inc., is selected to join the AT&T Aces Program VIENNA, Va., Jan 4, 2001 (BUSINESS WIRE) -- Heroes, Inc. (NASDAQOTC.BB "HERS") has been selected as one of only a handful of companies in the United States to participate in the AT&T Aces Program. The Aces Program provides corporate mentoring to companies that have exhibited promise to excel in technological, environmental and social areas. Heroes, Inc. is honored to announce that David Jefferson, Executive Vice President of AT&T Broadband, has chosen to be that mentor. Children's Heroes, a division of Heroes, Inc., will launch its community-based affinity program to benefit educational programs and services in Q1 2001. According to Jefferson, "Children's Heroes has created what I believe is the strongest business model I have ever seen in my career with AT&T." Jefferson has made it his personal mission "to assemble a blue ribbon panel of corporate partners to make sure that the vision of this special company reaches every child." Heroes, Inc. has recently completed its acquisition of Children's Heroes, Inc., a community-based fundraising, sales, marketing and training company, serving a primary market of 108,000 K-12 public schools, as well as secondary markets of over two million youth sports teams and community-based non-profit children's groups. Rather than offering traditional fundraising products, Children's Heroes has developed an electronic catalog of competitively priced products, services and subscriptions sold through Internet e-commerce sites, as well as through local bricks and mortar merchants at the point-of-sale (POS). Heroes' "point-and-click to knowledge" concept originated in 1997, and was developed through 1998. Last year the Company was awarded a 3-year exclusive contract to implement systems within the Metropolitan Regional Educational Services Agency ("MRESA") area of the state of Georgia, which consists of approximately 715 schools. The Company successfully completed 192 schools in 1999, which represented audited revenue in excess of $20 million. A substantial portion of the funding for these progressive technology projects is provided through federal grants from the FCC Universal Fund, and the balance is provided by local school budgets or corporate, non-profit sponsorships. Heroes, Inc. provides and supports a universal turn-key package of network connectivity and computer hardware and software. That package is the infrastructure by which a comprehensive library of educational video resources is delivered to enhance and facilitate teachers' daily lesson planning and classroom presentations. Heroes, Inc.'s integrated offering includes teacher-user training. Heroes, Inc.'s strategic goal is to increase student achievement and improve learning levels and test scores for students. Heroes, Inc. is currently positioning to expand its services to include additional regions of the United States, as well as several other countries. For more information, please contact Christopher J.S. Baker on 404/915-5485. Except for factual statements made herein, the information contained in this press release consists of forward-looking statements that involve risks and uncertainties. The Company's actual results could differ materially from those contained in such statements. Factors that could cause or contribute to such differences include unexpected shortages of critical components, rescheduling or cancellation of customer orders, the timing and market acceptance of new product introductions by the Company and its competitors, and general competition and price pressures in the marketplace. Reference is also made to other factors set forth in the Company's filings with the Securities and Exchange Commission. CONTACT: Heroes, Inc. Christopher J.S. Baker, 404/915-5485 URL: businesswire.com Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. Copyright (C) 2001 Business Wire. All rights reserved.