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Strategies & Market Trends : Angels of Alchemy -- Ignore unavailable to you. Want to Upgrade?

To: ColtonGang who wrote (24125)	1/5/2001 8:22:53 AM
From: ColtonGang	Respond to of 24256

Sony to Unveil 40-Inch TV Using Tube Technology, Not Projection By Evan Ramstad Staff Reporter of The Wall Street Journal LAS VEGAS -- Television sets, like cars, keep growing in size, and Sony Corp. is about to produce the video equivalent of a big sports utility vehicle. The company's U.S. electronics subsidiary Friday is expected to unveil a 40-inch TV weighing more than 250 pounds. The TV is the biggest to use a direct-view tube since Mitsubishi Electric Corp.'s U.S. unit stopped selling a 40-inch set in 1998. Sony's model, though, uses a newer, heavier kind of tube with a flat viewing surface. The company two years ago became the first to sell TV sets with flat-glass tubes, which tend to be less reflective than the bulb-like tubes in most TVs. The innovation sharply boosted Sony's TV sales and profits and has been copied by several rivals, including Panasonic, Sharp and RCA. Vic Pacor, president of the home network products unit of Sony Electronics Inc., declined to confirm the megasize TV ahead of a news conference scheduled for late Friday at the Consumer Electronics Show here. However, Mr. Pacor said, "The technology and production know-how is available to us to raise the bar on [flat-glass] TVs." Several dealers said Sony executives had talked of plans for the 40-inch set last month. Sony initially produced 32-inch and 36-inch models with such tubes. Their popularity, and the premium price they commanded, drove the company to quickly extend the innovation to smaller-size TVs. In the U.S., Sony now sells 26 TV models in its flat-glass line, dubbed Wega, with some TVs priced at twice as much as a regular Sony TV with the same screen size. Sony is expected to market the new TV for about $4,000. Typically, manufacturers use projection technology