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To: Glenn D. Rudolph who wrote (114842)1/9/2001 11:19:50 AM
From: Randy Ellingson  Read Replies (2) | Respond to of 164684
 
If 29 million customers spent an average of $58 each, my calculator states sales should be about $1.7 billion. Howver, Amazon stated sales were only $960 million so we are just shy of a tiny $ 700 million give or take in a three month period. That is an error of only $7.7 million per day.

There's your rough estimate on customers active during this past quarter:

$960M / $58 = 16.5M. That translates to 57% of the 29M customers being active.

Also, a bunch of their new customers are attributable to those who last year bought from toysrus.com and this year bought from amazon.com (since there appears not to be any separate toysrus.com site now). That kind of partnership is going to be critical for Amazon heading forward. With Amazon's brand power and website infrastructure, just imagine what they could do if you were running their inventory and marketing, Glenn!