To: Pied Piper who wrote (1291 ) 1/10/2001 10:08:49 AM From: Condor Respond to of 1296 Play Co. Toys & Entertainment Corp. Announces Its Subsidiary, Toys International, Is Seeking Corporate Partner to Develop TX40 Media CompanyOTC BB SYMBOLS: Common Stock - PLCO Series E Preferred Stock - PLCOP Series E Preferred Stock Warrants - PLCOW SAN MARCOS, Calif., Jan 10, 2001 /PRNewswire via COMTEX/ -- Play Co. Toys & Entertainment Corp. (OTC Bulletin Board: PLCO) ("Play Co. Toys" or the "Company" for Play Co. Toys and subsidiaries collectively) announced today that its majority owned Toys International.COM, Inc. ("Toys International") subsidiary is seeking a major corporate partner to help it develop the TX40 concept into a media company. Richard Brady, Chief Executive Officer stated, "We wanted to let our shareholders know what our strategy is with the storyline-based TX40 concept. We believe that the TX40 concept has more relevance than ever in this era of restructuring in the Internet arena. We plan to present the TX40 concept to a number of significant media companies both in the United States and in Europe. Our objective is to secure a knowledgeable and substantial partner in our quest to develop the TX40 concept into a separate media company. We feel that this is the next logical step to build on what we have already achieved with TX40. We believe that creating a separate media company will enhance shareholder value in the long term." Play Co. Toys is a toy retailer with 38 stores located in twelve states. All 38 of those stores are operated by the Company's Toys International.COM, Inc. subsidiary, which is publicly traded on the Frankfurt Stock Exchange under the ticker symbol TY40. The Company operates under the Play Co. Toys, Toys International and Toy Co. tradenames. The Company specializes in offering educational, specialty, collectible, specialty imported and traditional toys. Statements contained in this press release which are not historical facts may be considered forward looking information with respect to plans, projections, or future performance of Play Co. Toys as defined under the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties which could cause actual results to differ materially from those projected. The Company assumes no obligation to update or supplement forward-looking statements that become untrue because of subsequent events. SOURCE Play Co. Toys & Entertainment Corp. CONTACT: Play Co. Toys, 760-471-4505, fax, 760-471-9624 URL: playco.com prnewswire.com