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To: hlpinout who wrote (88842)1/12/2001 7:06:14 PM
From: hlpinout  Read Replies (1) | Respond to of 97611
 
Storage Salvation

By Heather Clancy, CRN

10:37 AM EST Fri., Jan. 12, 2001
I never thought I'd mark the day when I'd start
rhapsodizing over storage technology, but I've seen the
light.

I firmly believe one of the most heated, and potentially
industry-changing, market-share battles we will witness
during the next 12 months will center on the quickly
evolving,and quickly consolidating,storage market.

I'll even go out on a limb and
suggest that solution providers
falling all over themselves to
invest in wireless technologies
should reconsider whether to
divert at least some of those
funds to storage-related
consulting and services.

It's hard to find a major hardware
or systems vendor now that
hasn't found strong storage
religion in the past year or made
pushing EMC CEO Mike
Ruettgers off the top of the
storage heap one of their key
competitive agenda items for
2001. We'll explore this issue
further next week in the CRN
cover story.

Need proof? Consider Compaq,
which acquired extensive storage offerings when it bought
Digital. With its move to split these product lines and
create a new Enterprise Storage Group, Compaq is seeking nothing less than to double its
SAN installations during the next 12 months to about 2,000 per quarter
. And it's depending
on a special cadre of enterprise storage integrators to aid in this mission.

Meanwhile, Sun's planned acquisition of HighGround, the storage management technology
company that also happens to boast a Compaq executive as a board member, is another
clear indicator that storage is red hot. Even though Sun, like its fierce rivals, would prefer to
see its own brand on the storage devices sitting next to its customers' systems, it recognizes
the need to support and manage heterogenous storage devices.

The message: No one can afford to ignore this opportunity, especially as analytics and
CRM applications become the poster children for the maturing e-business software
movement.

Certainly, Sun, Compaq and other big-name hardware vendors, including IBM and
Hewlett-Packard, aren't going to find it easy to displace EMC, with its enterprise cachet. But
these vendors have valuable background experience with solution providers that could lead
them down the road to storage salvation.

Compaq has taken the first step, by creating a storage certification that should ensure its
storage products are taken seriously in all types of accounts. One word of caution to
Compaq, however: Be careful not to make it too expensive for some of your smallest,and
most loyal,solution providers to earn this designation. After all, one area EMC hasn't spent
much time is with small and midsize businesses. And that could prove to be the company's
biggest vulnerability.

Speak your mind. HEATHER CLANCY is eActivist at CRN. You can pique her interest by
e-mailing her at hclancy@cmp.com.