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To: Dan3 who wrote (124868)1/15/2001 2:31:59 AM
From: semiconeng  Read Replies (1) | Respond to of 186894
 
Nice find. But another piece of the puzzle is that list prices must be lowered in order for price protection to help keep the pipeline clear - which AMD did during October. AMD's hope was that they'd be able to keep inventory from building up in the holiday season, despite signs that demand might be slowing.

And in an attempt to "Keep the pipeline clear", they sacrificed their ASP's, since their price protection meant less money from the distributors, which intel did not do.

By the way, I never meant to imply that AMD wasn't facing the same demand collapse that Intel faced. Just that, when it comes to demand collapses, AMD had the recent experience of the K6 getting creamed, and knew to make a drastic and immediate response this fall. I think Intel took a watch and wait approach for about 6 weeks, until early December, and lost some sales momentum.

---Drastic is right, more like panic. Intel in contrast, lost some sales momentum, and made lots more money. O.K. by me.

You are quite right about Intel having the most of the notebook and almost all of the server market to themselves, but both of those markets seem to be slowing as well. AMD can look forward to unit sales gains in the server market (off a near zero base). Unless AMD gets a mobile Athlon into the market, their notebook sales and share will fall, but there isn't much left there to lose, at this point.

---Whether or not those sales are slowing, it represents revenue that AMD does not have. Nothing from nothing means nothing.

I think (there's your favorite phrase, again) that Intel is going to heavily dominate notebook sales for at least the next half - but I don't think that's enough to maintain profits.

---Except that it has been widely reported that Mobile processors command a higher premium than Desktop chips, which again AMD has near zero market.

If SUN really does start selling Athlon servers with aggressive pricing and full SUN service and support, it could give AMD a moderate presence even in a tight server market.

--- Right..... IF. You're betting your money on IF, I'm betting mine on "What Is". You have your strategy, I have mine. Good Luck.

Semi